About us

Our team combines knowledge, experience, talent and commitment.

in-Store Media’s team is the heart of the company and our most valuable asset: it’s the key to keeping moving forward and growing every day.

We are a friendly and flexible team that shares the company’s aims: to move forward in a sustainable and innovative way, responding to the needs of retailers and brands.

Our values

Our values define us and guide us in every step we take.

Excellence
and Innovation

Excellence and Innovation are in our DNA.

Every day we strive to reinvent and improve ourselves, offering the best of ourselves, both in our business and in the relationships we build.

Transparency
and Honesty

Transparency makes us strong

We promote transparency with our stakeholders, building long-term relationships based on trust.

Collaboration
and Commitment

Together we enhance our success.

We believe in the value of teamwork, supporting our partners and clients at all times, ensuring maximum success and quality in our work.

Ethics and
Responsibility

Ethics guide our way.

We are always committed to ethical and responsible behaviour, in both our business and social activities.

Get to know us

CEO

Aleix Martí Ros

20 years’ experience in corporate development and business management

20 years’ experience in corporate development and business management

Aleix is the chief executive of the in-Store Media Group, leading the company and defining its strategic objectives.

With a degree in Industrial Engineering from the Polytechnic University of Catalonia and an MBA from IESE and the University of Darden, Virginia (USA), Aleix began his professional career in consulting at Accenture, later moving on to strategy management and corporate development at Gas Natural. In 2008 he joined in-Store Media as Director of Corporate Development, and since then has held various management positions, such as Director of the French subsidiary (which he started himself) and COO of the group, leading the international expansion and the creation of new business units. In 2019, he took over the general management of the Group.

Chief Operating Officer (COO)

Jacobo Vila

25 years’ experience in retail and shopper marketing.

25 years’ experience in retail and shopper marketing.

With responsibility for the Group’s corporate marketing and business development areas, Jacobo is also responsible for the direct supervision of the LATAM markets.

With a degree in Business Administration and Management from the Complutense University of Madrid and PDD from IESE, he joined in-Store Media in 2015 as General Manager of Mexico after working for different multinational companies such as Continente, Carrefour, Ahold 20th Century Fox or Telepizza, where he held positions of different responsibilities, always related to the world of shopper marketing and retail development. Jacobo has been COO since 2019.

Corporate Finance Director

Cristina Font

24 years’ experience in corporate finance.

24 years’ experience in corporate finance.

As Corporate Finance Director, Cristina is responsible for financial reporting to support decision making and the management of financial resources. She also manages the Group’s legal department.

At in-Store Media, Cristina created the Corporate Finance Department and has been in charge of the Human Resources and Business Controlling departments, as well as actively participating in the creation of international subsidiaries.
An Economics graduate from Pompeu Fabra University (Barcelona), she joined in-Store Media in 2004 from Deloitte, a multinational professional services company. She spent more than 6 years at Deloitte in the Audit and Corporate Finance departments.

Corporate IT and Process Director

Oliver Domínguez

25 years’experience in digital transformation of processes, business applications, system security and architecture.

25 years’experience in digital transformation of processes, business applications, system security and architecture.

Oliver is responsible for business applications and process optimisation in all areas and subsidiaries. He also sets the Group’s systems, communications and cybersecurity strategy and is technical manager of the technological innovation of the company’s digital and online products.

Oliver holds a degree in telecommunications engineering from the Polytechnic University of Catalonia. He has extensive experience in international companies such as Bosch, PwC Consulting, IBM and Naturgy, joining in-Store Media Group in 2007.

Corporate Marketing Director

Jordi Mur

20 years’ experience in strategic and operational marketing.

20 years’ experience in strategic and operational marketing.

Jordi is responsible for ensuring in-Store Media’s strategy remains focused on the Shopper and that they are at the core of its value proposition. As head of Marketing, he is responsible, together with the various subsidiaries, for the business development and commercial and communication strategy.

A graduate in Economics from Pompeu Fabra University (Barcelona), he joined in-Store Media in 2012 from Unilever Spain, where he had led various Trade and Customer Marketing departments for 10 years, both in the modern channel and out of home, focusing on communication with shoppers throughout their path to purchase.

Corporate Controlling Director

Eduard Milà

14 years’ experience in finance and management oversight.

14 years’ experience in finance and management oversight.

Eduard is responsible for the preparation and coordination of the annual budget and the Company’s Strategic Plan, ensuring compliance by analysing and monitoring the Group’s profitability, analysing investments in new projects and providing strategic support to business managers.

With a degree in Business Management from IQS and an Executive MBA from IESE, he began his career at EY and then joined ISDIN as Corporate Controller. Later on, he held the position of Controller Manager at Mango, responsible for the oversight of the business at country and channel level, participating in the definition and implementation of the Strategic Plans for the transformation of the Company. In 2019 he joined in-Store Media as Management Oversight Director.

Online Business Corporate Director

Pablo Bultó

15 years’ experience in business development.

15 years’ experience in business development.

Pablo manages the e-commerce business development of in-Store Media’s different markets. As director of the online business, he coordinates the signing of new retailer agreements with the different subsidiaries, as well as the commercial and operational strategy for their implementation.

An Advanced Telecommunications Engineer from ETSETB (UPC Barcelona) and having completed the PDD at IESE, he joined in-Store Media in 2012 from Monitor Deloitte – the strategy consultants, where for 5 years he had led projects for the development of strategic plans, the launch of new business units and mergers and acquisitions.

New Business Corporate Director

Belén Escolano

25 years’ experience in marketing and corporate development

25 years’ experience in marketing and corporate development.

Belén is responsible for defining new directions of development for in-Store Media, with a special focus on communication with the new digital shopper. As Director of New Business, Belén explores and analyses new business models that allow the Company to bring more value to brands and retailers.

A graduate and MBA from ESADE, Belén previously worked in the field of Direct and Promotional Marketing. She joined in-Store Media in 2003 to lead the marketing department and subsequently played a major role in the international development of the company with the launch of in-Store Media France. Since 2015, Belén has concentrated on the development of communication solutions that respond to the digitalisation and personalisation of the shopping process and also to the new shopper behaviour.

International Development Corporate Director

Kilian Rofes

23 years’ experience in management and business development.

23 years’ experience in management and business development.

Kilian is responsible for the Group’s international expansion and the opening of new subsidiaries. In 2008 he joined as General Manager of in-Store Media Mexico where he led the growth of the subsidiary until 2017. Later, he moved to Manila to open the Group’s subsidiary in the Philippines, where he was General Manager until June 2021.

With a degree in Economics from the University of Barcelona, he has extensive international experience in the FMCG and Customer Marketing sector. He began his career in Chupa Chups, as head of the India business, where he lived for 3 years. From New Delhi he moved to Abidjan (Ivory Coast) directing the Chupa Chups business in Africa. In 2005 he changed continent and moved to Mexico, heading the commercial department of the Mexican subsidiary of Grupo AC Marca.

Human Resources Corporate Director

Pau Carlas

10 years’ experience in human resources.

10 years’ experience in human resources.

Pau is responsible for ensuring that in-Store Media attracts, nurtures and develops the best talent in the industry, knowing that people are the basis of the company’s success. As Director of the department, he is in charge of creating and updating HR processes, procedures and policies, as well as implementing them at the different subsidiaries.

With a degree in Business Management from the University of Barcelona (UB) and a Master in HR, he joined in-Store Media in 2019. Pau came from the pharmaceutical sector, having previously worked for other multinationals in different sectors. Working in companies such as Sodexho, Mercer Consulting and Almirall, Pau has extensive experience in the recruitment, compensation and benefits fields, as well as gaining a comprehensive overview of people management

General Manager, Spain

Jordi Manau

13 years’ experience in strategy and business development.

13 years’ experience in strategy and business development.

Jordi is responsible for ensuring that the Spanish subsidiary’s business performs in line with the Company’s objectives. Jordi is responsible for the day-to-day management of the subsidiary, leading the main initiatives to ensure its growth and building a strong relationship with retailers.

He holds a degree in Industrial Engineering from the ETSEIB of the Polytechnic University of Catalonia, a degree in Business Management from the Open University of Catalonia and an MBA from IESE. Jordi began his career at Deloitte, later joining Europraxis Consulting. He later held the position of Strategic Project Manager at ISDIN. At these companies he was principally focused on business, managing projects in different areas of Marketing and Business and Commercial Development, both at a national and international level. He also led the definition and implementation of Strategic Plans.
At the beginning of 2019 he joined in-Store Media Spain as Marketing and Business Development Manager, to lead the business development of the Company in Spain, becoming General Manager of the Subsidiary in January 2020.

General Manager, Portugal

Antonio Janeiro

10 years’ experience in retail strategy and fmcg projects.

10 years’ experience in retail strategy and fmcg projects.

Antonio is responsible for guaranteeing excellence in the activity of in-Store Media Portugal, ensuring the development of successful circuits for retailers, the execution of efficient campaigns for advertisers and the design of channels that improve the Shopper experience.

With a degree in Business Management from IQS (Barcelona), he started his career in the FMCG sector in companies such as Henkel and Affinity. He then moved to Deloitte to specialise in strategic consulting projects for Retail. In 2016 he joined in-Store Media as Marketing Manager, with a remit for the development of innovation projects. In 2020 he assumed the position of General Manager in Portugal with the objective of leading omnichannel communication on the Portuguese market.

General Manager, France

Romain Dublanche

15 years’ international experience in media, telecommunications and data science.

15 years’ international experience in media, telecommunications and data science.

Romain joined in-Store Media in 2015 to position the French affiliate as a leading retail media player, leveraging the company’s unique Shopper Experience knowledge and Digital Signage positioning. Romain oversees all commercial, technical and marketing operations in France to partner with Retailers and Real-Estate companies, and to offer brands communication channels that reach the consumer.

A graduate of Sciences-Po Bordeaux and HEC Paris, Romain started his career as a consultant at Capgemini Consulting in the Telecom & Media division. Then he held different positions as business unit director and chief of staff in the Orange Group, before setting up a voter targeting company.

General Manager, Poland

Bartosz Domaradzki

24 years’ experience in marketing, media and business development.

24 years’ experience in marketing, media and business development.

Bartosz manages our subsidiary in Poland, working directly with retailers and key clients to meet their Shopper Marketing needs. As General Manager of in-Store Media Poland he leads our local business development and commercial strategy. With a degree in Economics from the Warsaw school of Economics, he joined in-Store Media in 2015, following experience at FMCG companies such as Procter & Gamble and Avon, consulting experience at Deloitte and leadership roles at Tech Data and Ruch.

At in-Store Media he has been instrumental in developing our business, achieving consistent double-digit growth during his tenure.

General Manager, Philippines

Eugenio Martín

21 years’ experience in fmcg.

21 years’ experience in fmcg.

Eugenio is in charge of the Philippines business, working to deliver quality execution and improve the scope of key retailers.

Eugenio holds a degree in Business Administration from Institución Empresarial Europea and a Master in Internet Business from ISDI. Eugenio joined in-Store Media Mexico in 2017 as Commercial Director, becoming Country General Manager in 2020. With a long track record working for retailers and manufacturers such as Coca-Cola and Lotus Bakeries, Eugenio has the experience and knowledge to find the best added value for both customers and retailers.

General Manager, Mexico

Ramón Barjau

20 years’ experience in international fmcg and media.

20 years’ experience in international fmcg and media.

Ramón joined in-Store Media Mexico in 2020 to develop the subsidiary as the leader in shopper marketing among the major retailers.

With a degree in Psychology from Ramon Llull University and an MBA from IESE, he began his career at Accenture and moved on to positions of international responsibility in FMCG companies. His professional experience is centred on business development, including brand management, organic and inorganic growth, retail management and business restructuring.

General Manager, Argentina and Uruguay

Gabriel Diorio

25 years’ experience in advertising, marketing and business development.

25 years’ experience in advertising, marketing and business development.

Gabriel joined in-Store Media in 2000, starting his career as Sales Manager and then Commercial Director. For more than 10 years he has held the position of General Manager of Argentina, leading and consolidating the development of the business. In the last 5 years, Gabriel has also been in charge of the opening and development of the Uruguayan subsidiary, building the team and fostering collaboration between the countries.

Gabriel holds a degree in Advertising from the Universidad de Ciencias Empresariales y Sociales (UCES) in Buenos Aires, with postgraduate degrees in Strategic Marketing and Management Development from UADE and Universidad Austral, respectively. Gabriel started his career in the Out Of Home (OOH) industry.

General Manager, Chile

Sebastian Oviedo

21 years’ experience in new business development and strategic planning.

21 years’ experience in new business development and strategic planning.

Sebastián is currently responsible for the Chilean subsidiary, and under his direction, in-Store Media has positioned itself as the Shopper Marketing benchmark in the local market.

Sebastián holds a degree in Commercial Engineering from the University of Chile, with a Master’s Degree in Commercial Management from ESADE. Previously, he spent 9 years working at LATAM Airlines in management roles in new business development and strategic planning for the North American, Asian and Latin American markets

Opening the doors
of in-Store Media for you

The in-Store Media Group is committed to our society, contributing to its sustainable development by generating positive impacts beyond our corporate mission.