in-Store Media is 25 years young with the same objective as when it was founded: to improve communication among brands, retailers and shoppers, while enhancing the in-store experience (both physical and online)
How has a company which began in 1998 with 3 people evolved to be present on 3 continents with more than 150 employees? There are 3 reasons
1
Our 100% Shopper focus: our value proposition, centred on the buying process, has allowed us to create relevant communication networks at the point of sale.
2
Our retail partners (more than 60) and advertisers (more than 1,600). We have grown by accompanying the evolution of the shopper, from the first citylight in El Corte Inglés in 1998 to today’s omnichannel communication networks available in all countries where we are present.
3
Our team: With more than 150 professionals, whose passion and commitment have made in-Store Media the leading company that we are today.
Join us as we look back over the key milestones of these 25 years!
1998
in-Store Media is born!
We are a great team of 3 people and we already have our first media network: the citylights at the entrances of El Corte Inglés stores in Spain
1999
We start our international expansion
by jumping into Argentina with Carrefour
2000
We continue our expansion in America
Walmart opens its doors to us in Mexico
2001
We land in Portugal
alongside El Corte Inglés and Continente
2002
We conquered new areas of the store
and developed the sales floor with “Pryca” and the Floor-Media network
2003
We bring the Flor-Media to Portugal
and we do it with Continente
2004
We get on the cart
and we do it hand in hand with Walmart in Argentina with an iconic product: Cart-Media
2005
We are committed to digitalisation
developing our first digital point-of-sale network in Hipercore stores (almost 20 years ago!)
2006
One of our flagship media support is born
the Stopper-Media, designed to impact the shopper right at the moment of the purchase decision
2007
We develop the first customized campaigns
(1 to 1) campaigns through El Corte Inglés mailing system
2008
We have turned 10 years old!
We are now over 70 employees. This deserved to be celebrated… Morocco here we come!
2009
We land in Chile
starting a new collaboration with Cencosud with our digital Totems in their Shopping Malls
2010
Poland becomes 6th country in the group
thanks to our new partnership with Carrefour Polska
2011
We invest in a new channel
creating the first e-commerce advertising media network in Spain to impact the early adopters of online shopping at FMCG
2012
We sign our first two contracts in France
which becomes the group’s 7th country, and the first with a 100% digital advertising portfolio in Hypermarkets
2013
We “go big”
the largest LED screen is born on the facade of El Corte Inglés in Callao
2014
We surprise all shoppers with our new Spectacular Marketing elements
with high impact networks to dominate in-store communication
2015
Capital increase
at in-Store Media with the entry of the PE group Artá Capital as a shareholder
2016
The first OSE
is born conducting the necessary research to understand all users, since then present in all countries
2017
We lead digital communication in France
we became leaders in digital in-store communication with the leading retailer: Leclerc
2018
First contract signed in Asia
Philippines becomes the 8th country of the group with the signing of the contract with the RSCI group
2019
Lights, action!
light comes to the shelf with our LED Stopper
2020
We create the first omnichannel network
with Auchan group in Portugal: now we impact the shopper on and off
2021
We create the first spectacular digital network inside the store
125 screens, up to 15 meters, conquer 25 Chedraui shops in Mexico
2022
Digitalisation conquers the shelf
with our new Top Banner, available in Cencosud’s Jumbo Hypermarkets located in Chile
2023
25 years later
we renewed our successful partnership with El Corte Inglés, innovating and digitising advertising communication in their centers
And this is (just) the beginning of our story!
