Our History

in-Store Media is 25 years young with the same objective as when it was founded: to improve communication among brands, retailers and shoppers, while enhancing the in-store experience (both physical and online)

How has a company which began in 1998 with 3 people evolved to be present on 3 continents with more than 150 employees? There are 3 reasons

1

Our 100% Shopper focus: our value proposition, centred on the buying process, has allowed us to create relevant communication networks at the point of sale.

2

Our retail partners (more than 60) and advertisers (more than 1,600). We have grown by accompanying the evolution of the shopper, from the first citylight in El Corte Inglés in 1998 to today’s omnichannel communication networks available in all countries where we are present.

3

Our team: With more than 150 professionals, whose passion and commitment have made in-Store Media the leading company that we are today.

Join us as we look back over the key milestones of these 25 years!

1998

in-Store Media is born!

We are a great team of 3 people and we already have our first media network: the citylights at the entrances of El Corte Inglés stores in Spain

1999

We start our international expansion

by jumping into Argentina with Carrefour

2000

We continue our expansion in America

Walmart opens its doors to us in Mexico

2001

We land in Portugal

alongside El Corte Inglés and Continente

2002

We conquered new areas of the store

and developed the sales floor with “Pryca” and the Floor-Media network

2003

We bring the Flor-Media to Portugal

and we do it with Continente

2004

We get on the cart

and we do it hand in hand with Walmart in Argentina with an iconic product: Cart-Media

2005

We are committed to digitalisation

developing our first digital point-of-sale network in Hipercore stores (almost 20 years ago!)

2006

One of our flagship media support is born

the Stopper-Media, designed to impact the shopper right at the moment of the purchase decision

2007

We develop the first customized campaigns

(1 to 1) campaigns through El Corte Inglés mailing system

2008

We have turned 10 years old!

We are now over 70 employees. This deserved to be celebrated… Morocco here we come!

2009

We land in Chile

starting a new collaboration with Cencosud with our digital Totems in their Shopping Malls

2010

Poland becomes 6th country in the group

thanks to our new partnership with Carrefour Polska

2011

We invest in a new channel

creating the first e-commerce advertising media network in Spain to impact the early adopters of online shopping at FMCG

2012

We sign our first two contracts in France

which becomes the group’s 7th country, and the first with a 100% digital advertising portfolio in Hypermarkets

2013

We “go big”

the largest LED screen is born on the facade of El Corte Inglés in Callao

2014

We surprise all shoppers with our new Spectacular Marketing elements

with high impact networks to dominate in-store communication

2015

Capital increase

at in-Store Media with the entry of the PE group Artá Capital as a shareholder

2016

The first OSE

is born conducting the necessary research to understand all users, since then present in all countries

2017

We lead digital communication in France

we became leaders in digital in-store communication with the leading retailer: Leclerc

2018

First contract signed in Asia

Philippines becomes the 8th country of the group with the signing of the contract with the RSCI group

2019

Lights, action!

light comes to the shelf with our LED Stopper

2020

We create the first omnichannel network

with Auchan group in Portugal: now we impact the shopper on and off

2021

We create the first spectacular digital network inside the store

125 screens, up to 15 meters, conquer 25 Chedraui shops in Mexico

2022

Digitalisation conquers the shelf

with our new Top Banner, available in Cencosud’s Jumbo Hypermarkets located in Chile

2023

25 years later

we renewed our successful partnership with El Corte Inglés, innovating and digitising advertising communication in their centers

2024

We enter the Italian market

Becomes the fifth European country and the ninth country in the group

And this is (just) the beginning of our story!