2024 has been a landmark year for us, with a historic turnover of €105 million and a 30% growth compared to the previous year. A milestone that strengthens our position as a leader in the Retail Media sector and reaffirms the robustness of our value proposition.
Among our key achievements in 2024, several milestones have driven our growth:
- The signing of 11 new strategic contracts, including the agreement with Unlimitail to manage Carrefour’s advertising spaces in Spain and Italy.
- Our entry into the Italian market, a decisive step in our international expansion strategy that brings our global footprint to 9 countries.
- New contracts in high-potential markets such as Poland and the Philippines, where we’ve started collaborating with Auchan and Waltermart, respectively.
- Rapid international growth, boosting our international share from 60% to 70% between 2022 and 2024.
“2024 has been a year of exceptional growth and international market consolidation. We now work with more than 80 retail banners, reinforcing our global leadership. In 2025, we remain firmly committed to our omnichannel value proposition, based on strategic use of data and digitalisation, enabling us to effectively connect brands with consumers, both in-store and online.”
Fernando de Vicente, CEO of in-Store Media
Outlook for 2025
The results we’ve achieved in 2024 reflect a collective effort and reinforce a trajectory of sustained growth. They inspire us to keep building, step by step, our path toward omnichannel Retail Media leadership.
For 2025, we aim to exceed €120 million in revenue — a growth of nearly 15%. This goal is driven by maximising the value of the contracts signed in 2024, optimising existing agreements, and continuing to deliver results in international markets with new contracts in Mexico, Poland, the Philippines, and Italy.
We also plan to invest around €10 million in strategic CAPEX to strengthen our advertising solutions and foster innovation across the company.
A Data-Driven Omnichannel Value Proposition
Our evolution is not only quantitative but also qualitative. We now offer more than 50 innovative advertising solutions and continue to evolve our omnichannel, data-led value proposition to ensure stronger connections between brands and shoppers by focusing on three key areas:
- Maximising campaign performance through actionable metrics.
- Reaching key audiences more efficiently with advanced segmentation strategies.
- Developing innovative solutions that connect seamlessly with the shopper at every touchpoint — online and offline.
Growing Together, Thanks to Our People
None of this would be possible without the dedication of our team and the trust placed in us by the retailers and brands who choose our value proposition every day.
Since 1998, we’ve been connecting brands and shoppers at the point of sale. Today, we continue moving forward together — toward a truly omnichannel Retail Media future.
Thank you for being part of the journey!
