At in-Store Media, we’ve reached a key agreement with Unlimitail, the joint venture between Carrefour Group and Publicis Groupe, to boost the development and commercialization of advertising circuits within Carrefour’s stores in Spain.
As part of this agreement, we will develop innovative advertising solutions that prioritize the digitalization of physical stores. In total, we will implement 7 new advertising circuits, 5 of which will be digital, adding to the existing circuits to form a portfolio of 28 advertising circuits.
Innovation and quality service
Our main goal is to enhance the shopping experience for customers and maximize the effectiveness of the advertising campaigns run by the brands that partner with Carrefour, one of the leading retailers in Spain, with 1,400 stores and a 10% market share. Additionally, Carrefour is a key player in the Spanish market, with 69% of its offering consisting of manufacturer brands.
This agreement will enable us to offer advertisers more effective advertising, based on precise, segmented data, ensuring a greater impact and better results.
During the agreement signing, Fernando de Vicente, CEO of in-Store Media, stated: “This significant strategic agreement with Unlimitail strengthens our position as leaders in omnichannel Retail Media in Spain. It will allow advertisers to connect more effectively with shoppers, thanks to the creation of new communication circuits based on our core pillars: excellence and innovation.”
Our commitment
in-Store Media will leverage its more than 25 years of proven experience in the sector to maximize the quality of service offered to advertisers and enhance the shopping experience for customers. At the same time, we will help advertisers achieve their advertising goals, both in terms of sales conversion and brand image, by utilizing the available data.
For more information, you can read the full press release here.
