Innovation drives our ability to develop cutting-edge advertising solutions. At in-Store Media, we connect brands and shoppers effectively thanks to a solid value proposition based on technology and the strategic use of data.
Arnau Lari and Lydia Casanova lead the Innovation & Product Development area, developing leading-edge advertising solutions for the company’s 9 subsidiaries. Both engineers in Telecommunications, they bring a strong technical foundation to the constantly evolving Retail Media environment.
“We work to transform point-of-sale advertising, both physical and digital, creating data and technology-driven experiences that effectively connect brands and shoppers”, says Arnau Lari, Product & Innovation Manager.
Data: Retail Media as a Data-Native Solution
Retail Media has become one of the most data-native advertising solutions in today’s ecosystem. Its direct connection with the retail environment allows for immediate data activation, optimizing planning, activation, and campaign measurement.
This approach offers brands and agencies greater segmentation, control, and optimization capabilities, aligning Retail Media with digital media standards and facilitating its activation within strategies that combine in-store, on-site, off-site, and CRM.
Point-of-Sale Digitization
Point-of-sale digitization has been a key focus at in-Store Media, incorporating technology and data into the physical environment to transform in-store advertising into a dynamic, measurable, and connected channel. This experience materializes in the installation and management of over 12,000 screens worldwide.
Within this evolution, shelf digitization stands out as one of the most recent developments. “From the Innovation & Product Development area, we work to make the shelf operate as a connected touchpoint, capable of activating messages based on context data, segmentation, and campaign objectives,” explains Lydia Casanova.
Omnichannel: A Connected Retail Media Ecosystem
At in-Store Media, we have been developing Retail Media for over 25 years. Over this journey, we have evolved alongside the consumer, retail, and FMCG sectors, incorporating new channels to accompany today’s shopper.
Thanks to this experience, we are now able to activate in-store, on-site, off-site, and CRM within an omnichannel ecosystem, operated under common planning, activation, and measurement logic. This approach positions our value proposition as a fully connected system across all shopper touchpoints.
