We attended ISE 2025 in Barcelona to uncover key trends shaping the future of Retail Media

Integrated Systems Europe (ISE) 2025, held in Barcelona from February 4-7, has once again positioned itself as the leading event for audiovisual technology and systems integration. With over 1,600 exhibitors and a 20% increase in attendance, this edition has been the largest to date.

ISE 2025: the must-attend event for the audiovisual industry and Retail Media

This international trade show showcased innovations set to redefine the future of Retail Media, including:

• Interactive LED screens designed for immersive in-store experiences.
• Transparent TVs with advanced advertising integration.
• AI-powered smart speakers and digital signage.

These technologies aren’t just changing the way brands communicate in physical stores—they’re also creating new opportunities for retailers and advertisers looking to maximize the impact of their campaigns.

Retail Media at ISE 2025: why it’s a game changer for the industry

The growth of Omnichannel Retail Media is closely tied to technological innovation. Industry leaders like in-Store Media emphasize the importance of attending events like ISE to:

• Identify emerging trends in digital advertising formats for in-store marketing.
• Optimize audience targeting strategies through data and artificial intelligence.
• Connect with strategic partners to enhance campaign profitability.

Key topics at this year’s event included interactive screens, programmatic advertising in retail, and real-time data analysis, reinforcing the need to invest in omnichannel solutions for retail advertising.

ISE 2025 trends that will shape the future of Retail Media

The conference made it clear that the future of Retail Media in 2025 and beyond will be driven by:

• In-store immersive experiences powered by augmented reality and dynamic content.
• Advanced analytics and real-time personalization to optimize Retail Media campaigns.
• DOOH (Digital Out of Home) advertising with more precise and targeted technology.
• AI-driven enhancements to elevate the shopping experience.

Brands and retailers that embrace these trends will gain a competitive edge, improving both conversion rates and customer loyalty.

For companies like in-Store Media, attending ISE 2025 in Barcelona is more than just a networking opportunity—it’s a strategic move to stay ahead in Omnichannel Retail Media.

The innovations unveiled at ISE 2025 will shape the future of retail advertising, and those who capitalize on them will be able to deliver greater value to advertisers, retailers, and consumers alike.

Want to learn more about optimizing your Retail Media campaigns? Follow our blog for the latest industry insights!