Last week, we held our in-Store Media Annual Convention in Milan, a key event that brought together all our General Managers and part of the corporate team to analyze and refine our strategic plan for 2025. This choice of location was no coincidence—Milan marks our recent entry into the Italian market, reinforcing our expansion across Europe.
Last year was defined by strategic agreements and expansion into new markets. In 2025, our focus will be on ensuring the solid rollout of the international contracts signed in 2024 while continuing to strengthen our global position.
This growth is not just an ambition but a projection backed by the projects already in motion, which will gain momentum throughout the year.
Key Projects for 2025
Our strategy for this year is built on three core pillars:
- Innovation and technology, driving advanced solutions to enhance Retail Media effectiveness.
- Data and analytics development, improving personalization and measurement of our solutions.
- International expansion, exploring new opportunities in strategic markets.
Additionally, we will continue to solidify our presence in Italy, strengthening our ability to deliver value to retailers and brands in this key market.
Shaping the Future of Omnichannel Retail Media
Another major strategic focus for 2025 will be consolidating our position as a leader in Omnichannel Retail Media. In an increasingly dynamic and digitalized landscape, we will reinforce our commitment to excellence by developing integrated solutions that optimize connections between brands, retailers, and shoppers across all touchpoints. To achieve this, we will place special emphasis on communication and innovation, ensuring that we continue to offer advanced, personalized solutions that drive tangible impact on both the shopping experience and customer conversion.
Consolidation, expansion, and innovation will be the defining themes of the year ahead. The Milan convention was the perfect starting point to align our strategic vision and strengthen our commitment to sustainable growth, driven by digitalization, data optimization, and cutting-edge technologies. Through an omnichannel approach, we will continue developing solutions that seamlessly integrate the best of the physical and digital worlds, enabling our partners to maximize visibility, efficiency, and return on investment.
