2024 has been a year of significant progress and growth for in-Store Media. On one hand, we have reaffirmed our commitment to innovation and leadership in the Omnichannel Retail Media sector, and on the other, we continue to work with excellence and quality in the mission that unites us with retailers, brands, and shoppers.
AWe close this year with the premise that our three pillars remain at the forefront of our efforts: innovation in every aspect of our operations, a focus on connecting brands with shoppers, and the digitalization of the point of sale. For in-Store Media, 2025 is shaping up to be a pivotal year to continue surpassing our own limits. We face great opportunities to consolidate our leadership, explore new digital and creative solutions, and generate even more meaningful experiences between brands and shoppers.
Consolidating our position as leaders
In 2024, we signed more than 10 new contracts in different markets, strengthening our presence in both physical and digital stores. Our goal has always been to connect brands and retailers with shoppers in a meaningful way, and in 2024, we reached new milestones:
- Over 10 new contracts signed in various markets.
- A +15% increase in store coverage, adding 700+ stores to our traditional portfolio.
- A +30% growth in the number of stores equipped with Digital Signage, reaching over 600 stores equipped and a total of 3,500 active screens worldwide.
Innovation, omnichannel capabilities, and technology serving brand and shopper experiences
In a competitive market, our strength lies in bringing together the best of the physical and digital worlds. This year, we enhanced our data-driven innovation and omnichannel approach to offer solutions that maximize brand impact at the point of sale, integrating Digital Signage, traditional formats, and online campaigns.
At in-Store Media, we prioritize personalization and real-time measurement, ensuring that every interaction between a brand and a shopper is relevant, effective, and measurable. Combining omnichannel strategies with cutting-edge data measurement tools allows us to connect with shoppers more precisely and efficiently, adapting to their needs at every stage of the buying journey.
Thanks to this approach, we have delivered tangible results for retailers and advertisers, creating experiences that not only enhance brand visibility but also enrich relationships with shoppers. Our ability to merge data, creativity, and innovation positions us as a reference in Omnichannel Retail Media, leading the transformation of the point of sale in an increasingly dynamic, connected, and sustainable environment.
Our global achievements in perspective
2024 has been a year of remarkable achievements that have strengthened our global position. We have driven initiatives demonstrating our ability to innovate, overcome challenges, and respond to the needs of diverse and demanding markets:
In Europe
Our trajectory in Europe continues to expand. In Spain, we partnered with Unlimitail (Carrefour), Alimerka, and Consum, consolidating our position with the country’s top retailers. In France, our collaboration with CVS (Intermarché stores) strengthened our presence in independent urban centers. In Portugal, we renewed our relationship with Auchan and, for the first time, launched offsite campaigns, a pioneering initiative within the group. In Poland, our first year collaborating with Auchan exceeded all expectations, delivering excellent results. Finally, we entered a new European country, where we will begin operations in 2025. More details coming soon!
In Latin America
Across the Atlantic, in Argentina, we revolutionized point-of-sale communication by implementing the first Digital Signage circuit in Chango+ stores, enhancing the shopper experience. In Chile, our Digital Signage solution expanded its reach, covering more categories and improving visibility in key stores nationwide.
In Asia
We wrapped up in the Philippines, a strategic market where we signed new agreements with Waltermart, Gmall, and South Supermarket, strengthening our coverage in the growing Asian market.
Comprehensive and omnichannel experiences that make a difference: the road to 2025
Our success in 2024 lies in in-Store Media’s ability to connect comprehensively with shoppers, offering global solutions that transform the point-of-sale experience. Thanks to our international network and commitment to omnichannel approaches, we have established a service enabling brands to reach their audiences at every key moment of the buying journey.
In 2025, we look forward to continuing to develop comprehensive solutions that create real and lasting value for our clients and end consumers. We aim to keep investing in technologies that transform point-of-sale communication and explore new opportunities to connect brands and retailers with shoppers worldwide. All of this aligns with our vision of excellence, innovation, and commitment, which inspire us daily to deliver solutions that truly make a difference.
The future is now, and at in-Store Media, we are ready to keep making an impact in the Retail Media sector.
