Omnichannel Retail Media is experiencing significant growth and has become a key trend for connecting brands with shoppers.
At in-Store Media, we’ve been helping brands deliver personalized advertising experiences for over 25 years, both in physical and digital environments. Throughout this time, we’ve gained deep market knowledge and insights into shopper behavior, enabling us to create strategies that truly impact the purchasing journey.
The pandemic accelerated the digitalization of commerce, marking a pivotal moment in solidifying our presence in both physical stores and online platforms. We understand that shoppers are becoming more demanding, seeking experiences that go beyond the simple act of buying. That’s why our solutions focus on delivering effective omnichannel communication at the right time, whether in-store or in the digital ecosystem.
Recently, in an interview with Impuls, Antonio Janeiro, Director of in-Store Media Spain, emphasized the importance of understanding consumption patterns to design advertising solutions that connect brands with their audience in a more segmented and sustainable way.
“What we do is, through deep insights into consumer habits, we design and create communication circuits at the point of sale, commercialize them so the brand can advertise its products and connect with the consumer in-store. The challenge is how to propose a professional digital advertising circuit that allows us to connect with a more segmented audience, with more engaging messages, in an economically sustainable way over the medium to long term.” It’s not just about installing digital screens in stores, but creating an omnichannel advertising circuit that delivers relevant and personalized messages throughout the shopping experience to facilitate the shopper’s final decision. The growth of Retail Media is no coincidence. We work closely with over 70 retailers and 1,600 brands across 9 countries, positioning us as a trusted partner for implementing high-impact advertising strategies. Additionally, the Shopper Experience Observatory events we hold annually in the countries where we operate provide a current snapshot of various markets. By analyzing trends and buying patterns, we can adapt to the needs of brands, retailers, and shoppers to deliver personalized experiences.
If you want to learn more about trends and our vision for the future of advertising, don’t miss the full interview here:
https://youtu.be/mQEw4Kky5tg
