“Speak about On-Site with confidence”
For over 25 years, we’ve been developing Retail Media solutions that connect brands and shoppers at the physical point of sale. Today, the physical world blends seamlessly with the digital: retailers no longer sell only in-store, but also through their eCommerce platforms. So the question is: Can we connect brands and shoppers in the digital environment too? The answer is yes—and we do it through Retail Media On-Site.
What is On-Site? A definition by Belén Escolano
“Retail Media On-Site refers to the set of advertising actions deployed within a retailer’s own digital environment—such as their website, mobile app, or eCommerce platform. Its main goal is to increase the visibility of products or brands available within that same digital sales space, influence shopper behavior during their purchase journey, and drive conversions within the retailer’s ecosystem.”
Belén Escolano, Corporate Director of New Business
Why is On-Site a key advertising solution for brands?
Explore our Retail Media On-Site formats
On-Site advertising can take many forms and placements across the retailer’s digital environment. At in-Store Media, we tailor every solution to the retailer’s ecosystem and the brand’s specific objectives.
Here are the four most impactful placements for On-Site ads: Home Page, Category Page, Search Page and Check Out.
In-Grid Banner
A high-conversion format placed directly within the product grid,typically on category or search results pages. Ideal for driving both sales and brand visibility at the most critical point of the shopper’s journey—when they’re about to add a product to their cart.
Banners
Thanks to their size and prime positioning, banners offer strong visibility and reach, making them a key asset for grabbing attention and building brand awareness.
Sponsored Brand
Often placed on the homepage, this format highlights the brand and its products with direct purchase options. Its prominent location boosts both brand awareness and conversions.
Video
We can integrate video content across multiple placements within the retailer’s site to maximize visibility and campaign impact. Ideal for storytelling, explaining product benefits, or reinforcing brand positioning.
Header Banner
Positioned at the top of category or search result sections, the Header Banner captures attention during a key moment of the buying journey—when users are actively browsing a category or searching for a specific product. Its premium placement makes it an excellent tool for both brand building and conversion. Right when the customer is about to make a purchase decision.
In-Grid + Header Banners in action
On Category Pages, both the In-Grid and Header Banners can promote any product—even from a different category—broadening a brand’s reach and visibility early in the purchase journey.
On Search Pages, ads are generally more tightly aligned with the shopper’s query. Since users here express clear purchase intent, relevance is crucial to drive conversion.
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Example
In the “Dairy” category, an ad for coffee may appear—even though coffee doesn’t technically fall under dairy.
But if a user searches for “milk,” both the Header and In-Grid Banners could feature a specific milk brand, directly responding to their search intent.
Sponsored Brand
This format can also appear within the product grid, taking up an entire row. It allows brands to showcase a broader portfolio right at the moment of purchase, boosting visibility and conversion rates by occupying more screen real estate.
Strategic Exception: Cross-Selling
When the goal is to increase the average basket size, cross-sellingcan be highly effective. For instance, if a shopper searches for “coffee,” showing a banner with cookies or sweeteners can be relevant—and persuasive.
Sponsored Products
These are placements that position a brand’s products at the top of the product grid, ready to be added to the cart. This highly conversion-focused format ensures top-of-page visibility while blending seamlessly into the browsing experience.
Sponsored Products
At checkout, Sponsored Products are ideal for maximizing conversion and increasing average order value—appearing at the very last step, when the shopper is ready to buy.
