From November 12 to 14, in-Store Media hosted an exclusive event in Barcelona and Madrid designed to connect with our clients and showcase the key trends shaping the future of Retail Media.
This event not only allowed us to share updates on our strategy but also provided a comprehensive view of the challenges and opportunities in the sector, highlighting how our solutions are evolving to meet the demands of today’s market.
Market insights by Circana
The event kicked off with a presentation by Circana, which provided up-to-date data on market trends. From price fluctuations to the growing impact of private labels and the transformation of advertising formats, these insights offered a critical context for making strategic decisions heading into 2025.
Ricardo Pérez, Circana New Business Director
Retail Media coverage in numbers
During the event, our team shared the most significant milestones of the past year and the key drivers for Retail Media in 2025. The presentation highlighted the challenges and opportunities in the sector, emphasizing the importance of leveraging data for campaign segmentation and omnichannel strategies. Additionally, we unveiled new agreements signed this year, achieving record-breaking figures:
- 85% annual coverage of Spanish households.
- 5.1 million daily foot traffic at our touchpoints.
- 90% coverage in hypermarkets by sales volume.
- 1,850 managed points of sale.
These figures underscore not only our growth and leadership but also our ability to connect with shoppers at critical moments in their purchasing decisions, all while maintaining the quality and innovation that define us.
Digitalization innovation: from 2024 to 2025
The year 2024 has seen significant advancements in digitalization and innovation, with projects rolled out across a broad network of stores:
- 24 stores equipped with digital escalators.
- 8 stores featuring Hall Media solutions.
- 20 stores with digital top banners.
- 20 tiendas con banners en perfumería.
Looking ahead to 2025, our vision focuses on making an even greater impact with more ambitious projects:
- Spectacular digital cubes in 5 stores.
- 9 digital storefronts in exclusive locations.
- 25 freezer banners designed to maximize visual impact in key categories.
- Expansion of our Live Markets circuit, creating stronger connections with consumers.
Toward a sustainable and omnichannel Retail Media
In addition to expanding our network, in-Store Media continues to prioritize solutions that blend differentiation, sustainability, and effectiveness.
We’ve strengthened our digital initiatives in partnership with key retailers like Condis, Alimerka, and Ahorramas, building an omnichannel ecosystem that meets the needs of the modern shopper.
Antonio Janeiro, CEO in-Store Media Spain
An event to look toward the future
This gathering was not only an opportunity to share our latest developments but also to reinforce brands’ trust in our ability to innovate and lead the future of Retail Media. At in-Store Media, we move forward with a clear objective: to deliver strategic, sustainable solutions that make a difference at the point of sale.
Thank you to everyone who attended the event. 2025 awaits us with exciting challenges and opportunities!
Antonio Janeiro, CEO in-Store Media Spain
