{"id":9951,"date":"2024-10-22T11:39:49","date_gmt":"2024-10-22T11:39:49","guid":{"rendered":"https:\/\/in-storemedia.com\/?p=9951"},"modified":"2024-10-25T12:10:37","modified_gmt":"2024-10-25T12:10:37","slug":"plus-de-20-ans-a-impulser-la-strategie-de-retail-media-du-groupe-eroski","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/fr\/plus-de-20-ans-a-impulser-la-strategie-de-retail-media-du-groupe-eroski\/","title":{"rendered":"Plus de 20 ans \u00e0 d\u00e9velopper le Retail Media pour le Groupe Eroski"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n
Nous renouvelons notre collaboration avec le Groupe Eroski, un partenaire strat\u00e9gique avec lequel nous travaillons depuis plus de 20 ans pour le d\u00e9veloppement et l’exploitation des espaces publicitaires dans leurs points de vente, cr\u00e9ant des solutions qui connectent les marques aux acheteurs.<\/h5>\n

Notre relation avec le Groupe Eroski a commenc\u00e9 en 2002, grandissant de mani\u00e8re continue et se consolidant au fil du temps. Ce qui a commenc\u00e9 avec la commercialisation d’un seul \u00e9l\u00e9ment publicitaire, le Mupi, s’est transform\u00e9 en la gestion de plus de 10 circuits de communication dans leurs hypermarch\u00e9s et supermarch\u00e9s.<\/strong> Aujourd’hui, nous mettons en \u0153uvre des campagnes multi-supports qui couvrent chaque \u00e9tape du parcours d’achat, maximisant l’exposition des marques dans les points de vente \u00e0 travers toute l’Espagne. La mise en place d’une strat\u00e9gie de Retail Media<\/strong> facilite une connexion continue et efficace avec l’acheteur. Nos solutions sont con\u00e7ues pour s’int\u00e9grer strat\u00e9giquement \u00e0 chaque phase du parcours shopper: avec la mise en \u0153uvre de ces plus de 10 circuits<\/strong>, nous couvrons leur parcours d’achat<\/em>, depuis l’entr\u00e9e avec des options telles que le Mupi ou le Hall Media<\/em>, en guidant l’acheteur \u00e0 travers le magasin avec des formats comme l’Alarm Media ou le Cart Media<\/em>, et en culminant au lin\u00e9aire, o\u00f9 la d\u00e9cision finale d’achat est prise, avec des circuits comme le Stopper ou le Flor Media,<\/em> assurant qu’aucune \u00e9tape du processus d’achat ne passe inaper\u00e7ue. La combinaison de ces supports g\u00e9n\u00e8re une augmentation significative des ventes, d\u00e9passant l’impact de l’utilisation d’un seul circuit publicitaire.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n

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Stopper media<\/p><\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n

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Floor media<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n

Un partenariat strat\u00e9gique qui a transform\u00e9 la communication sur le lieu de vente<\/strong><\/h2>\n

Au cours de ces plus de 20 ans, nous avons g\u00e9r\u00e9 des campagnes pour certaines des marques les plus reconnues du march\u00e9, avec des mises en \u0153uvre remarquables dans des cat\u00e9gories telles que les boissons gazeuses, les bi\u00e8res, les produits laitiers, les boissons alcoolis\u00e9es, les surgel\u00e9s et les eaux. Notre collaboration avec le Groupe Eroski nous a donn\u00e9 l’opportunit\u00e9 de jouer un r\u00f4le actif dans la transformation du Retail Media en Espagne<\/strong>, avec des campagnes qui ont directement impact\u00e9 l’exp\u00e9rience d’achat et contribu\u00e9 \u00e0 l’atteinte des objectifs des annonceurs.<\/p>\n

Un regard vers l’avenir<\/strong><\/h3>\n

Le renouvellement de ce contrat refl\u00e8te notre engagement mutuel \u00e0 continuer de cro\u00eetre ensemble. Chez in-Store Media<\/a>, nous sommes convaincus que notre collaboration avec le Groupe Eroski continuera \u00e0 \u00e9voluer, en impulsant des campagnes innovantes et efficaces sur le point de vente. Notre engagement reste d’offrir les meilleures solutions de communication<\/strong> pour leurs points de vente, et nous esp\u00e9rons continuer \u00e0 ajouter des r\u00e9ussites pendant de nombreuses ann\u00e9es encore. Nous remercions le Groupe Eroski pour la confiance qu’ils nous accordent et l’opportunit\u00e9 de continuer \u00e0 grandir ensemble.<\/p>\n

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Alarm media<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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