{"id":9786,"date":"2024-10-14T08:33:51","date_gmt":"2024-10-14T08:33:51","guid":{"rendered":"https:\/\/in-storemedia.com\/?p=9786"},"modified":"2024-10-14T08:33:51","modified_gmt":"2024-10-14T08:33:51","slug":"connecter-les-marques-aux-shoppers-grace-au-retail-media","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/fr\/connecter-les-marques-aux-shoppers-grace-au-retail-media\/","title":{"rendered":"Connecter les marques aux shoppers gr\u00e2ce au Retail Media"},"content":{"rendered":"<h3 style=\"text-align: center;\">Le <strong>Retail Media omnicanal<\/strong> conna\u00eet un essor consid\u00e9rable et s&#8217;impose comme une <strong>tendance cl\u00e9 pour connecter les marques aux shoppers.<\/strong><\/h3>\n<p>Chez <a href=\"https:\/\/in-storemedia.com\/fr\" target=\"_blank\" rel=\"noopener\">in-Store Media<\/a>, cela fait plus de <strong>25 ans que nous aidons les marques \u00e0 offrir des exp\u00e9riences publicitaires personnalis\u00e9es<\/strong>, aussi bien dans le domaine physique que num\u00e9rique. Pendant cette p\u00e9riode, nous avons accumul\u00e9 une <strong>connaissance approfondie du march\u00e9 et des habitudes des<\/strong> <strong>shoppers<\/strong>, ce qui nous permet de cr\u00e9er des strat\u00e9gies qui ont un r\u00e9el impact sur le parcours d&#8217;achat. <br \/>La pand\u00e9mie a acc\u00e9l\u00e9r\u00e9 la digitalisation du commerce, et cela a \u00e9t\u00e9 un moment cl\u00e9 pour <strong>consolider notre pr\u00e9sence \u00e0 la fois dans les magasins physiques et sur les plateformes en ligne.<\/strong> Nous savons que les shoppers sont de plus en plus exigeants et recherchent des exp\u00e9riences qui vont au-del\u00e0 du simple acte d&#8217;achat. C&#8217;est pourquoi nos solutions se concentrent <strong>sur une communication omnicanale efficace, d\u00e9livr\u00e9e au bon moment<\/strong>, que ce soit en rayon ou dans l&#8217;\u00e9cosyst\u00e8me digital.<br \/>R\u00e9cemment, lors d&#8217;une interview pour Impuls, <a href=\"https:\/\/www.linkedin.com\/in\/antoniojaneiro\/\" target=\"_blank\" rel=\"noopener\">Antonio Janeiro, directeur d&#8217;in-Store Media Espagne<\/a>, a soulign\u00e9 <strong>l&#8217;importance de comprendre les habitudes de consommation <\/strong>afin de concevoir des solutions publicitaires qui connectent les marques \u00e0 leur audience de mani\u00e8re plus cibl\u00e9e et durable. <\/p>\n<p> <em>&#8220;Ce que nous faisons, c&#8217;est qu&#8217;en nous basant sur une connaissance approfondie des habitudes de consommation, nous concevons et cr\u00e9ons des circuits de communication en point de vente, que nous commercialisons pour que la marque puisse annoncer ses produits et communiquer avec le consommateur dans le magasin physique. Le d\u00e9fi est de proposer un circuit publicitaire digital professionnel qui permette de faire ce lien avec une audience plus cibl\u00e9e, avec des messages plus vivants, de mani\u00e8re \u00e9conomique et durable \u00e0 moyen et long terme.&#8221;<\/em> Il ne s&#8217;agit pas simplement d&#8217;installer des \u00e9crans num\u00e9riques dans les magasins, mais de <strong>cr\u00e9er un<\/strong> <strong>circuit publicitaire omnicanal<\/strong> qui transmette des messages pertinents et personnalis\u00e9s tout au long de l&#8217;exp\u00e9rience d&#8217;achat pour faciliter la d\u00e9cision finale du shopper. La croissance du Retail Media n&#8217;est pas le fruit du hasard. Nous travaillons en \u00e9troite collaboration avec plus de <strong>70 retailers<\/strong> <strong>et 1 600 marques dans 9 pays<\/strong>, ce qui nous positionne comme un partenaire de confiance pour mettre en \u0153uvre des strat\u00e9gies publicitaires \u00e0 fort impact. De plus, les <strong><a href=\"https:\/\/in-storemedia.com\/radiografia-shopper-frances-resultados-ose-2024\/\" target=\"_blank\" rel=\"noopener\">\u00e9v\u00e9nements de l&#8217;Observatoire Shopper Experience, que nous organisons chaque ann\u00e9e<\/a><\/strong> dans les pays o\u00f9 nous sommes pr\u00e9sents, nous donnent une vision actuelle des diff\u00e9rents march\u00e9s. En analysant les tendances et les comportements d&#8217;achat, nous <strong>pouvons nous adapter aux besoins des marques, des retailers et des shoppers <\/strong>pour offrir des exp\u00e9riences personnalis\u00e9es.<br \/>Pour en savoir plus sur les tendances et notre vision de l&#8217;avenir de la publicit\u00e9, ne manquez pas l&#8217;interview compl\u00e8te ici:<br \/>https:\/\/youtu.be\/mQEw4Kky5tg<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Retail Media omnicanal conna\u00eet un essor consid\u00e9rable et s&#8217;impose comme une tendance cl\u00e9 pour connecter les marques aux shoppers. Chez in-Store Media, cela fait plus de 25 ans que&#8230;<\/p>\n","protected":false},"author":3,"featured_media":9841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":{"0":"post-9786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualite"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Connecter les marques aux shoppers gr\u00e2ce au Retail Media - in-Store Media<\/title>\n<meta name=\"description\" content=\"Comment connecter les marques aux acheteurs via les m\u00e9dias de vente au d\u00e9tail? 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