{"id":9735,"date":"2024-10-07T14:02:48","date_gmt":"2024-10-07T14:02:48","guid":{"rendered":"https:\/\/in-storemedia.com\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/"},"modified":"2024-10-07T14:02:48","modified_gmt":"2024-10-07T14:02:48","slug":"ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/","title":{"rendered":"Ballantine\u2019s: le pouvoir de l\u2019omnicanal dans un cas de r\u00e9ussite"},"content":{"rendered":"\n
Dans un march\u00e9 o\u00f9 capter l’attention du shopper est plus difficile que jamais, les marques doivent offrir des exp\u00e9riences publicitaires hautement personnalis\u00e9es et coh\u00e9rentes. C’est ici que le Retail Media Omnicanal entre en jeu, devenant une ressource essentielle qui a r\u00e9volutionn\u00e9 la mani\u00e8re dont les marques se connectent avec leur audience. <\/strong><\/h5>\n\n\n\n

L\u2019omnicanalit\u00e9, cl\u00e9 pour maximiser les r\u00e9sultats<\/strong><\/h2>\n\n\n\n

Chez in-Store Media, nous comprenons que connecter avec les shoppers tout au long de leur parcours d’achat est essentiel<\/strong> pour maximiser l’impact d’une marque. Depuis nos d\u00e9buts, nous nous sommes positionn\u00e9s comme des r\u00e9f\u00e9rents dans le Retail Media en offrant des solutions qui profitent \u00e0 la fois aux retailers, aux marques et aux acheteurs. Pour cela, nous avons toujours adopt\u00e9 une approche multicanal, multiretailer et multisupport <\/strong>pour assurer une exp\u00e9rience d’achat plus fluide et efficace. <\/p>\n\n\n\n

Dans cet article, nous d\u00e9couvrons la campagne d\u00e9velopp\u00e9e pour Ballantine\u2019s, un exemple clair de la mani\u00e8re dont une strat\u00e9gie omnicanale bien ex\u00e9cut\u00e9e peut transformer la perception d’une marque et augmenter ses ventes.<\/strong><\/p>\n\n\n

\n
\"\"
Shelf display, iSM Spain<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Impacter le shopper sur tous les fronts<\/strong><\/h3>\n\n\n\n

Le Retail Media est un outil puissant, capable d’utiliser des donn\u00e9es pr\u00e9cises pour influencer directement les ventes en permettant aux marques de se connecter avec les shoppers de mani\u00e8re plus personnalis\u00e9e<\/strong>. Cependant, son v\u00e9ritable potentiel se r\u00e9v\u00e8le lorsqu’une strat\u00e9gie omnicanale est adopt\u00e9e. Cet approche a \u00e9t\u00e9 cruciale dans la campagne de Ballantine’s, o\u00f9 le principal d\u00e9fi \u00e9tait de d\u00e9-saisonnaliser sa consommation<\/strong> et d’assurer une pr\u00e9sence constante sur le march\u00e9 tout au long de l’ann\u00e9e. <\/p>\n\n\n\n

Pour cela, nous avons veill\u00e9 \u00e0 ce que la marque soit visible non seulement dans l’environnement digital, mais aussi dans les magasins physiques, o\u00f9 plus de 70 % des d\u00e9cisions d’achat<\/strong> sont prises impulsivement sur le moment. Travailler avec plusieurs retailers a permis d’\u00e9largir la couverture et la fr\u00e9quence des impacts, assurant que le message de Ballantine’s atteigne efficacement tous les points de contact possibles. <\/p>\n\n\n\n

\n
\"\"
Category banner, iSM Spain<\/em><\/figcaption><\/figure>\n\n\n\n
\"\"
Search banner, iSM Spain<\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Strat\u00e9gie et r\u00e9sultats: un cas de r\u00e9ussite<\/strong><\/h2>\n\n\n\n

La campagne a r\u00e9ussi \u00e0 impacter 100 % des shoppers<\/strong> dans les retailers o\u00f9 elle a \u00e9t\u00e9 activ\u00e9e, garantissant que le message soit transmis de mani\u00e8re coh\u00e9rente \u00e0 travers tous les canaux. Nous avons \u00e9galement rompu avec la saisonnalit\u00e9 habituelle de cette cat\u00e9gorie de produits, en assurant une pr\u00e9sence constante et adapt\u00e9e aux nouvelles formes de consommation. <\/p>\n\n\n\n

L\u2019un des aspects cl\u00e9s a \u00e9t\u00e9 l\u2019homog\u00e9n\u00e9isation du message sur tous les canaux. En int\u00e9grant les environnements num\u00e9riques et physiques, Ballantine\u2019s a offert une exp\u00e9rience de marque coh\u00e9rente et fluide, ce qui s\u2019est traduit par une augmentation de 20 % des ventes par rapport aux magasins sans campagne<\/strong>. Cette hausse des ventes d\u00e9montre qu\u2019une strat\u00e9gie omnicanale bien con\u00e7ue n’augmente pas seulement la visibilit\u00e9 de la marque, mais a \u00e9galement un impact direct sur sa performance commerciale. <\/p>\n\n\n\n

\n
\"\"
Floor media, iSM Spain<\/em><\/figcaption><\/figure>\n\n\n\n
\"\"
Hall media, iSM Spain<\/em><\/figcaption><\/figure>\n\n\n\n
\"\"
Spectacular check out, iSM Spain<\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Le succ\u00e8s de Ballantine\u2019s montre clairement qu’une strat\u00e9gie omnicanale n’est pas seulement une tendance, mais une n\u00e9cessit\u00e9 pour les marques qui cherchent \u00e0 maintenir leur comp\u00e9titivit\u00e9.  <\/strong>Impacter les shoppers au bon moment et de mani\u00e8re constante est ce qui fait la diff\u00e9rence dans un environnement aussi dynamique et concurrentiel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un march\u00e9 o\u00f9 capter l’attention du shopper est plus difficile que jamais, les marques doivent offrir des exp\u00e9riences publicitaires hautement personnalis\u00e9es et coh\u00e9rentes. C’est ici que le Retail Media…<\/p>\n","protected":false},"author":1,"featured_media":9383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":{"0":"post-9735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cas-de-reussite"},"yoast_head":"\nBallantine's: le pouvoir de l\u2019omnicanal - in-Store Media<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le succ\u00e8s de Ballantine's avec une strat\u00e9gie omnicanal qui a r\u00e9volutionn\u00e9 l'exp\u00e9rience d'achat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ballantine's: le pouvoir de l\u2019omnicanal - in-Store Media\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez le succ\u00e8s de Ballantine's avec une strat\u00e9gie omnicanal qui a r\u00e9volutionn\u00e9 l'exp\u00e9rience d'achat\" \/>\n<meta property=\"og:url\" content=\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/\" \/>\n<meta property=\"og:site_name\" content=\"in-Store Media\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-07T14:02:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2024\/09\/Live-copia-1024x768-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"\/#\/schema\/person\/edcb2dc5f4f60a133607ac9d2da9d0cb\"},\"headline\":\"Ballantine\u2019s: le pouvoir de l\u2019omnicanal dans un cas de r\u00e9ussite\",\"datePublished\":\"2024-10-07T14:02:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/\"},\"wordCount\":613,\"image\":{\"@id\":\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2024\/09\/Live-copia-1024x768-1.jpg\",\"articleSection\":[\"Cas de r\u00e9ussite\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/\",\"url\":\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/\",\"name\":\"Ballantine's: le pouvoir de l\u2019omnicanal - in-Store Media\",\"isPartOf\":{\"@id\":\"\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2024\/09\/Live-copia-1024x768-1.jpg\",\"datePublished\":\"2024-10-07T14:02:48+00:00\",\"author\":{\"@id\":\"\/#\/schema\/person\/edcb2dc5f4f60a133607ac9d2da9d0cb\"},\"description\":\"D\u00e9couvrez le succ\u00e8s de Ballantine's avec une strat\u00e9gie omnicanal qui a r\u00e9volutionn\u00e9 l'exp\u00e9rience d'achat\",\"breadcrumb\":{\"@id\":\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#primaryimage\",\"url\":\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2024\/09\/Live-copia-1024x768-1.jpg\",\"contentUrl\":\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2024\/09\/Live-copia-1024x768-1.jpg\",\"width\":1024,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/in-storemedia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ballantine\u2019s: le pouvoir de l\u2019omnicanal dans un cas de r\u00e9ussite\"}]},{\"@type\":\"WebSite\",\"@id\":\"\/#website\",\"url\":\"\/\",\"name\":\"in-Store Media\",\"description\":\"Creadores del Retail Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"\/#\/schema\/person\/edcb2dc5f4f60a133607ac9d2da9d0cb\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/768012b6f4b04b6fb2da4ebafa42187b973da3e8a3d5a8144bdac447d594b951?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/768012b6f4b04b6fb2da4ebafa42187b973da3e8a3d5a8144bdac447d594b951?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/768012b6f4b04b6fb2da4ebafa42187b973da3e8a3d5a8144bdac447d594b951?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/in-storemedia.com\/wp-admin\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ballantine's: le pouvoir de l\u2019omnicanal - in-Store Media","description":"D\u00e9couvrez le succ\u00e8s de Ballantine's avec une strat\u00e9gie omnicanal qui a r\u00e9volutionn\u00e9 l'exp\u00e9rience d'achat","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/","og_locale":"fr_FR","og_type":"article","og_title":"Ballantine's: le pouvoir de l\u2019omnicanal - in-Store Media","og_description":"D\u00e9couvrez le succ\u00e8s de Ballantine's avec une strat\u00e9gie omnicanal qui a r\u00e9volutionn\u00e9 l'exp\u00e9rience d'achat","og_url":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/","og_site_name":"in-Store Media","article_published_time":"2024-10-07T14:02:48+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/in-storemedia.com\/wp-content\/uploads\/2024\/09\/Live-copia-1024x768-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#article","isPartOf":{"@id":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/"},"author":{"name":"admin","@id":"\/#\/schema\/person\/edcb2dc5f4f60a133607ac9d2da9d0cb"},"headline":"Ballantine\u2019s: le pouvoir de l\u2019omnicanal dans un cas de r\u00e9ussite","datePublished":"2024-10-07T14:02:48+00:00","mainEntityOfPage":{"@id":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/"},"wordCount":613,"image":{"@id":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#primaryimage"},"thumbnailUrl":"https:\/\/in-storemedia.com\/wp-content\/uploads\/2024\/09\/Live-copia-1024x768-1.jpg","articleSection":["Cas de r\u00e9ussite"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/","url":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/","name":"Ballantine's: le pouvoir de l\u2019omnicanal - in-Store Media","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#primaryimage"},"image":{"@id":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#primaryimage"},"thumbnailUrl":"https:\/\/in-storemedia.com\/wp-content\/uploads\/2024\/09\/Live-copia-1024x768-1.jpg","datePublished":"2024-10-07T14:02:48+00:00","author":{"@id":"\/#\/schema\/person\/edcb2dc5f4f60a133607ac9d2da9d0cb"},"description":"D\u00e9couvrez le succ\u00e8s de Ballantine's avec une strat\u00e9gie omnicanal qui a r\u00e9volutionn\u00e9 l'exp\u00e9rience d'achat","breadcrumb":{"@id":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#primaryimage","url":"https:\/\/in-storemedia.com\/wp-content\/uploads\/2024\/09\/Live-copia-1024x768-1.jpg","contentUrl":"https:\/\/in-storemedia.com\/wp-content\/uploads\/2024\/09\/Live-copia-1024x768-1.jpg","width":1024,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/in-storemedia.com\/fr\/ballantines-le-pouvoir-de-lomnicanal-dans-un-cas-de-reussite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/in-storemedia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Ballantine\u2019s: le pouvoir de l\u2019omnicanal dans un cas de r\u00e9ussite"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"in-Store Media","description":"Creadores del Retail Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"\/#\/schema\/person\/edcb2dc5f4f60a133607ac9d2da9d0cb","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/768012b6f4b04b6fb2da4ebafa42187b973da3e8a3d5a8144bdac447d594b951?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/768012b6f4b04b6fb2da4ebafa42187b973da3e8a3d5a8144bdac447d594b951?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/768012b6f4b04b6fb2da4ebafa42187b973da3e8a3d5a8144bdac447d594b951?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/in-storemedia.com\/wp-admin"]}]}},"_links":{"self":[{"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/posts\/9735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=9735"}],"version-history":[{"count":0,"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/posts\/9735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/media\/9383"}],"wp:attachment":[{"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=9735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=9735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=9735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}