{"id":12281,"date":"2026-01-22T09:27:36","date_gmt":"2026-01-22T09:27:36","guid":{"rendered":"https:\/\/in-storemedia.com\/au-sein-de-lequipe-innovation-din-store-media\/"},"modified":"2026-01-22T09:27:36","modified_gmt":"2026-01-22T09:27:36","slug":"au-sein-de-lequipe-innovation-din-store-media","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/fr\/au-sein-de-lequipe-innovation-din-store-media\/","title":{"rendered":"Au sein de l\u2019\u00e9quipe Innovation d&#8217;in-Store Media"},"content":{"rendered":"<p><strong>L&#8217;innovation <\/strong>stimule notre capacit\u00e9 \u00e0 d\u00e9velopper des <strong>solutions publicitaires de pointe<\/strong>. Chez <a href=\"https:\/\/in-storemedia.com\/fr\"><strong>in-Store Media<\/strong><\/a>, nous connectons les marques et les acheteurs de mani\u00e8re efficace gr\u00e2ce \u00e0 une proposition de valeur solide bas\u00e9e sur la <strong>technologie et l&#8217;utilisation strat\u00e9gique des <em>donn\u00e9es<\/em>.<\/strong> <\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/arnau-lari\/\" target=\"_blank\" rel=\"noopener\">Arnau Lari<\/a> et <a href=\"https:\/\/www.linkedin.com\/in\/lydia-casanova-i-de-vilalta\/\" target=\"_blank\" rel=\"noopener\">Lydia Casanova<\/a> <strong>dirigent la zone Innovation &amp; Product Development,<\/strong> d\u00e9veloppant des solutions publicitaires avanc\u00e9es pour les 9 filiales de l&#8217;entreprise. Tous deux <strong>ing\u00e9nieurs en t\u00e9l\u00e9communications<\/strong>, ils apportent une solide base technique dans un environnement en constante \u00e9volution comme celui du Retail Media.<\/p>\n<p><em>\u00ab Nous travaillons pour transformer la publicit\u00e9 au point de vente, qu&#8217;elle soit physique ou digitale, en cr\u00e9ant des exp\u00e9riences aliment\u00e9es par les donn\u00e9es et la technologie qui connectent efficacement les marques et les acheteurs \u00bb<\/em>, d\u00e9clare Arnau Lari, Product &amp; Innovation Manager.<\/p>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-12281-1\" width=\"1080\" height=\"1350\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2026\/01\/YDRAY-ISM-arnauLydia-v6-subs-1.mp4?_=1\" \/><a href=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2026\/01\/YDRAY-ISM-arnauLydia-v6-subs-1.mp4\">https:\/\/in-storemedia.com\/wp-content\/uploads\/2026\/01\/YDRAY-ISM-arnauLydia-v6-subs-1.mp4<\/a><\/video><\/div>\n<h2><strong>Donn\u00e9es : Retail Media comme solution data-native<\/strong><\/h2>\n<p>Le <strong><a href=\"https:\/\/in-storemedia.com\/fr\/connecter-les-marques-aux-shoppers-grace-au-retail-media\/\" target=\"_blank\" rel=\"noopener\">Retail Media<\/a><\/strong> est devenu l\u2019une des <strong>solutions publicitaires les plus data-native<\/strong> de l&#8217;\u00e9cosyst\u00e8me actuel. Sa connexion directe avec l&#8217;environnement retail permet une <strong>activation des donn\u00e9es imm\u00e9diate<\/strong>, optimisant la <strong>planification, l&#8217;activation et la mesure des campagnes.<\/strong> <\/p>\n<p>Cette approche offre aux marques et aux agences une <strong>plus grande capacit\u00e9 de segmentation, de contr\u00f4le et d&#8217;optimisation<\/strong>, alignant le Retail Media avec les <strong>standards des m\u00e9dias digitaux<\/strong> et facilitant son activation dans des strat\u00e9gies combinant <strong>in-store, <a href=\"https:\/\/in-storemedia.com\/fr\/introduction-au-retail-media-on-site\/\" target=\"_blank\" rel=\"noopener\">on-site<\/a>, <a href=\"https:\/\/in-storemedia.com\/fr\/nescafe-dolce-gusto-succes-strategie-off-site\/\" target=\"_blank\" rel=\"noopener\">off-site<\/a> et CRM.<\/strong><\/p>\n<h2><strong>Num\u00e9risation du point de vente<\/strong><\/h2>\n<p>La <strong>num\u00e9risation du point de vente<\/strong> a \u00e9t\u00e9 un axe cl\u00e9 pour in-Store Media, en incorporant la <strong>technologie et les donn\u00e9es<\/strong> dans l&#8217;environnement physique afin de transformer la publicit\u00e9 en magasin en un <strong>canal dynamique, mesurable et connect\u00e9<\/strong>. Cette exp\u00e9rience se concr\u00e9tise par l\u2019installation et la <strong>gestion de plus de 12.000 \u00e9crans dans le monde entier.<\/strong> <\/p>\n<p>Dans cette \u00e9volution, la <strong>num\u00e9risation des lin\u00e9aires<\/strong> se positionne comme l\u2019un des <strong>d\u00e9veloppements les plus r\u00e9cents.<\/strong> <em>\u00ab Depuis la zone Innovation &amp; Product Development, nous travaillons pour que le lin\u00e9aire fonctionne comme un <strong>point de contact connect\u00e9,<\/strong> capable d\u2019activer des messages en fonction des <strong>donn\u00e9es contextuelles, de la segmentation et des objectifs de la campagne<\/strong> \u00bb<\/em>, explique Lydia Casanova.<\/p>\n<h2><strong>Omnicanal : un \u00e9cosyst\u00e8me Retail Media connect\u00e9<\/strong><\/h2>\n<p>Chez<strong> in-Store Media<\/strong>, nous d\u00e9veloppons le <strong>Retail Media depuis plus de 25 ans.<\/strong> Au fil de ce parcours, nous avons \u00e9volu\u00e9 au rythme du <strong>consommateur, du retail et du secteur FMCG,<\/strong> en int\u00e9grant de nouveaux canaux pour accompagner l\u2019acheteur d\u2019aujourd\u2019hui. <\/p>\n<p>Gr\u00e2ce \u00e0 cette exp\u00e9rience, nous sommes aujourd&#8217;hui capables d\u2019activer in-store, on-site, off-site et CRM au sein d\u2019un <strong>\u00e9cosyst\u00e8me omnicanal<\/strong>, fonctionnant selon des logiques communes de <strong>planification, d\u2019activation et de mesure.<\/strong> Cette approche positionne <strong>notre proposition de valeur<\/strong> comme un syst\u00e8me totalement connect\u00e9 \u00e0 tous les points de contact de l\u2019acheteur. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12273 size-full aligncenter\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2026\/01\/Imagen1.jpg\" alt=\"\" width=\"1285\" height=\"857\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2026\/01\/Imagen1.jpg 1285w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2026\/01\/Imagen1-300x200.jpg 300w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2026\/01\/Imagen1-1024x683.jpg 1024w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2026\/01\/Imagen1-768x512.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2026\/01\/Imagen1-900x600.jpg 900w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2026\/01\/Imagen1-675x450.jpg 675w\" sizes=\"auto, (max-width: 1285px) 100vw, 1285px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;innovation stimule notre capacit\u00e9 \u00e0 d\u00e9velopper des solutions publicitaires de pointe. Chez in-Store Media, nous connectons les marques et les acheteurs de mani\u00e8re efficace gr\u00e2ce \u00e0 une proposition de valeur&#8230;<\/p>\n","protected":false},"author":4,"featured_media":12275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[138,173,120],"class_list":{"0":"post-12281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporate-fr","8":"tag-entreprise","9":"tag-equipe","10":"tag-innovation-fr"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Au sein de l\u2019\u00e9quipe Innovation - in-Store Media<\/title>\n<meta name=\"description\" content=\"Dans cet article, l&#039;\u00e9quipe d&#039;innovation d&#039;in-Store Media nous partage ses principaux objectifs, d\u00e9fis et motivations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-storemedia.com\/fr\/au-sein-de-lequipe-innovation-din-store-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Au sein de l\u2019\u00e9quipe Innovation - 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