{"id":11126,"date":"2025-04-11T10:19:11","date_gmt":"2025-04-11T10:19:11","guid":{"rendered":"https:\/\/in-storemedia.com\/in-store-media-pologne-participe-a-retail-trends-2025-avec-une-vision-tournee-vers-lavenir-du-retail-media\/"},"modified":"2025-04-11T10:19:11","modified_gmt":"2025-04-11T10:19:11","slug":"in-store-media-pologne-participe-a-retail-trends-2025-avec-une-vision-tournee-vers-lavenir-du-retail-media","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/fr\/in-store-media-pologne-participe-a-retail-trends-2025-avec-une-vision-tournee-vers-lavenir-du-retail-media\/","title":{"rendered":"in-Store Media Pologne participe \u00e0 Retail Trends 2025 avec une vision tourn\u00e9e vers l\u2019avenir du Retail Media"},"content":{"rendered":"<h5 style=\"text-align: center;\">La semaine derni\u00e8re, l\u2019\u00e9quipe d\u2019in-Store Media Pologne a particip\u00e9 \u00e0 <a href=\"https:\/\/retailtrends.pl\/en\/home\/\" target=\"_blank\" rel=\"noopener\"><strong>Retail Trends 2025<\/strong><\/a>, l\u2019un des rendez-vous les plus importants du secteur retail en Pologne, qui s\u2019est tenu le 1er avril \u00e0 Varsovie.<\/h5>\n<p>Plus de 1 000 professionnels issus des secteurs commercial, industriel et acad\u00e9mique se sont r\u00e9unis autour du th\u00e8me <em>\u00ab Growth. Resilience. Innovation \u00bb<\/em> pour partager leurs exp\u00e9riences, identifier de nouvelles opportunit\u00e9s de croissance et anticiper les grands d\u00e9fis \u00e0 venir pour le secteur.<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11081\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-03-26-a-les-10.37.42.png\" alt=\"\" width=\"1580\" height=\"538\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-03-26-a-les-10.37.42.png 1580w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-03-26-a-les-10.37.42-300x102.png 300w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-03-26-a-les-10.37.42-1024x349.png 1024w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-03-26-a-les-10.37.42-768x262.png 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-03-26-a-les-10.37.42-1536x523.png 1536w\" sizes=\"auto, (max-width: 1580px) 100vw, 1580px\" \/>Un point de vue essentiel sur l\u2019avenir du retail<\/strong><\/h2>\n<p><a href=\"https:\/\/in-storemedia.com\/equipo-pau-carlas-director-corporativo-rrhh\/\" target=\"_blank\" rel=\"noopener\"><strong>Bartosz Domaradzki<\/strong><\/a>, <strong>Country Manager d\u2019in-Store Media Pologne<\/strong>, a pris une part active \u00e0 l\u2019\u00e9v\u00e9nement <strong>Retail Trends 2025<\/strong> \u00e0 travers deux interventions qui ont mis en lumi\u00e8re le r\u00f4le strat\u00e9gique du <a href=\"https:\/\/in-storemedia.com\/conectando-marcas-shoppers-retail-media\/\" target=\"_blank\" rel=\"noopener\">Retail Media<\/a> dans un environnement en constante \u00e9volution.<\/p>\n<p>Il est tout d\u2019abord intervenu aux c\u00f4t\u00e9s de <a href=\"https:\/\/www.linkedin.com\/in\/mateuszglowacki\/\" target=\"_blank\" rel=\"noopener\"><strong>Mateusz G\u0142owacki<\/strong><\/a>, Head of Quant chez Ipsos Pologne, dans une conf\u00e9rence consacr\u00e9e \u00e0 <strong>l\u2019avenir du Retail Media \u00e0 l\u2019\u00e8re des transformations rapides des comportements d\u2019achat et des tendances de consommation.<\/strong> Une intervention riche en enseignements, qui a permis d\u2019identifier les leviers d\u2019adaptation les plus efficaces pour mieux connecter avec le shopper directement sur le point de vente. <\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-11126 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/fr\/in-store-media-pologne-participe-a-retail-trends-2025-avec-une-vision-tournee-vers-lavenir-du-retail-media\/second_image-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1706\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/second_image.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/second_image.jpg 1280w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/second_image-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/second_image-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/second_image-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/second_image-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/second_image-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/second_image-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/fr\/in-store-media-pologne-participe-a-retail-trends-2025-avec-une-vision-tournee-vers-lavenir-du-retail-media\/first_image-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1706\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/first_image.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/first_image.jpg 1280w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/first_image-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/first_image-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/first_image-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/first_image-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/first_image-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/04\/first_image-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Plus tard dans la journ\u00e9e, Bartosz a \u00e9galement particip\u00e9 au panel <strong>\u00ab A new growth engine in retail. Building business value in a world of constant change \u00bb<\/strong>, aux c\u00f4t\u00e9s de repr\u00e9sentants de grandes enseignes telles que Carrefour, \u017babka, Kaufland, Pluxee, PwC et Grupa Muszkieter\u00f3w. Ce d\u00e9bat a \u00e9t\u00e9 l\u2019occasion d\u2019\u00e9changer sur de nouvelles fa\u00e7ons de cr\u00e9er de la valeur dans le retail, en mettant l\u2019accent sur <strong>l\u2019innovation, l\u2019agilit\u00e9 op\u00e9rationnelle et la connaissance fine du consommateur<\/strong> comme piliers essentiels de la croissance. <\/p>\n<p>Lors de ces deux prises de parole, Bartosz a soulign\u00e9 l\u2019importance des m\u00e9dias en point de vente comme v\u00e9ritable <strong>levier strat\u00e9gique pour les enseignes et les marques<\/strong>, \u00e0 condition de s\u2019appuyer sur <strong>une ex\u00e9cution irr\u00e9prochable et une strat\u00e9gie commerciale solide, bien ancr\u00e9e dans les r\u00e9alit\u00e9s locales.<\/strong><\/p>\n<h2><strong>Bravo \u00e0 l\u2019\u00e9quipe ! <\/strong><\/h2>\n<p>Nous tenons \u00e0 <strong>f\u00e9liciter et remercier chaleureusement l\u2019\u00e9quipe<\/strong><a href=\"https:\/\/in-storemedia.com\/fr\" target=\"_blank\" rel=\"noopener\"><strong> d\u2019in-Store Media<\/strong><\/a> <strong>Pologne <\/strong>pour sa participation et la qualit\u00e9 de son intervention lors de Retail Trends. \u00catre pr\u00e9sents dans ce type d\u2019\u00e9v\u00e9nements renforce notre engagement envers<strong> l\u2019innovation, la proximit\u00e9 avec les march\u00e9s locaux et la cr\u00e9ation d\u2019exp\u00e9riences pertinentes pour les shoppers<\/strong> \u2013 l\u00e0 o\u00f9 se prennent les d\u00e9cisions d\u2019achat. <\/p>\n<p>Un grand merci \u00e9galement \u00e0 toutes les personnes pr\u00e9sentes. On continue d\u2019apprendre \u00e0 chaque \u00e9tape\u2026 et on se donne rendez-vous au prochain \u00e9v\u00e9nement ! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semaine derni\u00e8re, l\u2019\u00e9quipe d\u2019in-Store Media Pologne a particip\u00e9 \u00e0 Retail Trends 2025, l\u2019un des rendez-vous les plus importants du secteur retail en Pologne, qui s\u2019est tenu le 1er avril&#8230;<\/p>\n","protected":false},"author":3,"featured_media":11137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[216,215,60],"class_list":{"0":"post-11126","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-evenements","8":"tag-evenement","9":"tag-pologne","10":"tag-retail-media-fr"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>in-Store Media Pologne participe \u00e0 Retail Trends 2025 - 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