{"id":10952,"date":"2025-02-21T13:20:09","date_gmt":"2025-02-21T13:20:09","guid":{"rendered":"https:\/\/in-storemedia.com\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/"},"modified":"2025-02-21T13:20:09","modified_gmt":"2025-02-21T13:20:09","slug":"in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/","title":{"rendered":"in-Store Media organise sa Convention Annuelle et trace sa feuille de route pour 2025"},"content":{"rendered":"<h5 style=\"text-align: center;\">La semaine derni\u00e8re, nous avons tenu notre Convention Annuelle in-Store Media \u00e0 Milan, un \u00e9v\u00e9nement cl\u00e9 qui a r\u00e9uni l\u2019ensemble de nos Directeurs G\u00e9n\u00e9raux ainsi qu\u2019une partie de l\u2019\u00e9quipe corporate afin d\u2019analyser et d\u2019affiner notre plan strat\u00e9gique pour 2025. Ce choix de destination n\u2019est pas anodin : Milan marque notre r\u00e9cente entr\u00e9e sur le march\u00e9 italien, consolidant ainsi notre expansion en Europe. <\/h5>\n<p>L\u2019ann\u00e9e derni\u00e8re a \u00e9t\u00e9 marqu\u00e9e par la <strong><a href=\"https:\/\/in-storemedia.com\/cerramos-2024-cifras-record\/\" target=\"_blank\" rel=\"noopener\">conclusion d\u2019accords strat\u00e9giques <\/a>et notre expansion vers de nouveaux march\u00e9s<\/strong>. En 2025, notre priorit\u00e9 sera <strong>d\u2019assurer le d\u00e9ploiement solide des contrats internationaux<\/strong> sign\u00e9s en 2024 tout en continuant \u00e0 renforcer notre position mondiale. <\/p>\n<p>Cette croissance n\u2019est pas qu\u2019une ambition, mais une projection concr\u00e8te, soutenue par les projets d\u00e9j\u00e0 en cours qui prendront de l\u2019ampleur tout au long de l\u2019ann\u00e9e.<\/p>\n<h2><strong>Les projets cl\u00e9s pour 2025<\/strong><\/h2>\n<p>Notre strat\u00e9gie repose sur trois piliers fondamentaux :<\/p>\n<ul>\n<li><strong>Innovation et technologie<\/strong>, en d\u00e9veloppant des solutions avanc\u00e9es pour optimiser l\u2019efficacit\u00e9 du Retail Media.<\/li>\n<li><strong>D\u00e9veloppement de la data et de l\u2019analytique<\/strong>, afin d\u2019am\u00e9liorer la personnalisation et la mesure de nos solutions.<\/li>\n<li><strong>Expansion internationale<\/strong>, en explorant de nouvelles opportunit\u00e9s sur des march\u00e9s strat\u00e9giques.<\/li>\n<\/ul>\n<p>Par ailleurs, <a href=\"https:\/\/in-storemedia.com\/llegamos-italia-ampliando-presencia-europa\/\" target=\"_blank\" rel=\"noopener\">nous poursuivrons notre implantation en Italie<\/a>, en renfor\u00e7ant notre capacit\u00e9 \u00e0 offrir de la valeur aux retailers et aux marques sur ce march\u00e9 cl\u00e9.<\/p>\n<h2><strong>Fa\u00e7onner l\u2019avenir du Retail Media Omnicanal<\/strong><\/h2>\n<p>Un autre axe strat\u00e9gique majeur pour 2025 sera la <strong>consolidation de notre position en tant que leader du Retail Media Omnicanal<\/strong>. Dans un environnement de plus en plus dynamique et digitalis\u00e9, nous renforcerons notre engagement envers l\u2019excellence, en misant sur des <strong>solutions int\u00e9gr\u00e9es qui optimisent la connexion entre les marques, les retailers et les shoppers<\/strong> \u00e0 chaque point de contact. Pour cela, nous mettrons un accent particulier sur notre strat\u00e9gie de communication et d\u2019innovation, afin de continuer \u00e0 proposer des solutions avanc\u00e9es et personnalis\u00e9es qui <strong>g\u00e9n\u00e8rent un impact concret sur l\u2019exp\u00e9rience d\u2019achat<\/strong> et la conversion client.  <\/p>\n<p>Consolidation, expansion et innovation seront les ma\u00eetres-mots de cette nouvelle ann\u00e9e. La convention de Milan a \u00e9t\u00e9 le point de d\u00e9part id\u00e9al <strong>pour aligner notre vision strat\u00e9gique et affirmer notre engagement en faveur d\u2019une croissance durable<\/strong>, port\u00e9e par la digitalisation, l\u2019optimisation de la data et l\u2019adoption de technologies de pointe. Gr\u00e2ce \u00e0 une approche omnicanale, nous continuerons \u00e0 d\u00e9velopper des solutions qui int\u00e8grent le meilleur du physique et du digital, permettant ainsi \u00e0 nos partenaires de maximiser leur visibilit\u00e9, leur efficacit\u00e9 et leur retour sur investissement.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semaine derni\u00e8re, nous avons tenu notre Convention Annuelle in-Store Media \u00e0 Milan, un \u00e9v\u00e9nement cl\u00e9 qui a r\u00e9uni l\u2019ensemble de nos Directeurs G\u00e9n\u00e9raux ainsi qu\u2019une partie de l\u2019\u00e9quipe corporate&#8230;<\/p>\n","protected":false},"author":3,"featured_media":10946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[176,172,173,174,175],"class_list":{"0":"post-10952","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-evenements","8":"tag-2025-fr","9":"tag-convention-annuelle","10":"tag-equipe","11":"tag-milan-fr","12":"tag-objectifs"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>in-Store Media organise sa Convention Annuelle - in-Store Media<\/title>\n<meta name=\"description\" content=\"Comme chaque ann\u00e9e, nous avons organis\u00e9 notre Convention Annuelle, cette fois \u00e0 Milan. D\u00e9couvrez tous les d\u00e9tails ici !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"in-Store Media organise sa Convention Annuelle - in-Store Media\" \/>\n<meta property=\"og:description\" content=\"Comme chaque ann\u00e9e, nous avons organis\u00e9 notre Convention Annuelle, cette fois \u00e0 Milan. D\u00e9couvrez tous les d\u00e9tails ici !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"in-Store Media\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-21T13:20:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2025-02-14-a-les-7.41.39-1024x840.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marta-Esperalba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta-Esperalba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/\"},\"author\":{\"name\":\"Marta-Esperalba\",\"@id\":\"\/#\/schema\/person\/baf31a81bd27c20e250dc2c18f680775\"},\"headline\":\"in-Store Media organise sa Convention Annuelle et trace sa feuille de route pour 2025\",\"datePublished\":\"2025-02-21T13:20:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/\"},\"wordCount\":466,\"image\":{\"@id\":\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2025-02-14-a-les-7.41.39.png\",\"keywords\":[\"2025\",\"Convention Annuelle\",\"\u00e9quipe\",\"Milan\",\"objectifs\"],\"articleSection\":[\"\u00c9v\u00e9nements\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/\",\"url\":\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/\",\"name\":\"in-Store Media organise sa Convention Annuelle - in-Store Media\",\"isPartOf\":{\"@id\":\"\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2025-02-14-a-les-7.41.39.png\",\"datePublished\":\"2025-02-21T13:20:09+00:00\",\"author\":{\"@id\":\"\/#\/schema\/person\/baf31a81bd27c20e250dc2c18f680775\"},\"description\":\"Comme chaque ann\u00e9e, nous avons organis\u00e9 notre Convention Annuelle, cette fois \u00e0 Milan. D\u00e9couvrez tous les d\u00e9tails ici !\",\"breadcrumb\":{\"@id\":\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#primaryimage\",\"url\":\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2025-02-14-a-les-7.41.39.png\",\"contentUrl\":\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2025-02-14-a-les-7.41.39.png\",\"width\":1316,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/in-storemedia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"in-Store Media organise sa Convention Annuelle et trace sa feuille de route pour 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"\/#website\",\"url\":\"\/\",\"name\":\"in-Store Media\",\"description\":\"Creadores del Retail Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"\/#\/schema\/person\/baf31a81bd27c20e250dc2c18f680775\",\"name\":\"Marta-Esperalba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a72325df3e679b5c21e2ea3bc02fe43f643c10b8c22b87e78684c6dc0c2fe559?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a72325df3e679b5c21e2ea3bc02fe43f643c10b8c22b87e78684c6dc0c2fe559?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a72325df3e679b5c21e2ea3bc02fe43f643c10b8c22b87e78684c6dc0c2fe559?s=96&d=mm&r=g\",\"caption\":\"Marta-Esperalba\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"in-Store Media organise sa Convention Annuelle - in-Store Media","description":"Comme chaque ann\u00e9e, nous avons organis\u00e9 notre Convention Annuelle, cette fois \u00e0 Milan. D\u00e9couvrez tous les d\u00e9tails ici !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/","og_locale":"fr_FR","og_type":"article","og_title":"in-Store Media organise sa Convention Annuelle - in-Store Media","og_description":"Comme chaque ann\u00e9e, nous avons organis\u00e9 notre Convention Annuelle, cette fois \u00e0 Milan. D\u00e9couvrez tous les d\u00e9tails ici !","og_url":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/","og_site_name":"in-Store Media","article_published_time":"2025-02-21T13:20:09+00:00","og_image":[{"width":1024,"height":840,"url":"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2025-02-14-a-les-7.41.39-1024x840.png","type":"image\/png"}],"author":"Marta-Esperalba","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marta-Esperalba","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#article","isPartOf":{"@id":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/"},"author":{"name":"Marta-Esperalba","@id":"\/#\/schema\/person\/baf31a81bd27c20e250dc2c18f680775"},"headline":"in-Store Media organise sa Convention Annuelle et trace sa feuille de route pour 2025","datePublished":"2025-02-21T13:20:09+00:00","mainEntityOfPage":{"@id":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/"},"wordCount":466,"image":{"@id":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2025-02-14-a-les-7.41.39.png","keywords":["2025","Convention Annuelle","\u00e9quipe","Milan","objectifs"],"articleSection":["\u00c9v\u00e9nements"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/","url":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/","name":"in-Store Media organise sa Convention Annuelle - in-Store Media","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#primaryimage"},"image":{"@id":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2025-02-14-a-les-7.41.39.png","datePublished":"2025-02-21T13:20:09+00:00","author":{"@id":"\/#\/schema\/person\/baf31a81bd27c20e250dc2c18f680775"},"description":"Comme chaque ann\u00e9e, nous avons organis\u00e9 notre Convention Annuelle, cette fois \u00e0 Milan. D\u00e9couvrez tous les d\u00e9tails ici !","breadcrumb":{"@id":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#primaryimage","url":"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2025-02-14-a-les-7.41.39.png","contentUrl":"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2025-02-14-a-les-7.41.39.png","width":1316,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/in-storemedia.com\/fr\/in-store-media-organise-sa-convention-annuelle-et-trace-sa-feuille-de-route-pour-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/in-storemedia.com\/en\/"},{"@type":"ListItem","position":2,"name":"in-Store Media organise sa Convention Annuelle et trace sa feuille de route pour 2025"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"in-Store Media","description":"Creadores del Retail Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"\/#\/schema\/person\/baf31a81bd27c20e250dc2c18f680775","name":"Marta-Esperalba","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/a72325df3e679b5c21e2ea3bc02fe43f643c10b8c22b87e78684c6dc0c2fe559?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a72325df3e679b5c21e2ea3bc02fe43f643c10b8c22b87e78684c6dc0c2fe559?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a72325df3e679b5c21e2ea3bc02fe43f643c10b8c22b87e78684c6dc0c2fe559?s=96&d=mm&r=g","caption":"Marta-Esperalba"}}]}},"_links":{"self":[{"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/posts\/10952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=10952"}],"version-history":[{"count":0,"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/posts\/10952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/media\/10946"}],"wp:attachment":[{"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=10952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/categories?post=10952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in-storemedia.com\/fr\/wp-json\/wp\/v2\/tags?post=10952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}