{"id":10928,"date":"2025-02-12T11:47:31","date_gmt":"2025-02-12T11:47:31","guid":{"rendered":"https:\/\/in-storemedia.com\/?p=10928"},"modified":"2025-02-12T11:47:31","modified_gmt":"2025-02-12T11:47:31","slug":"nous-avons-assiste-a-lise-2025-a-barcelone-pour-decouvrir-les-tendances-et-les-cles-du-futur-du-retail-media","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/fr\/nous-avons-assiste-a-lise-2025-a-barcelone-pour-decouvrir-les-tendances-et-les-cles-du-futur-du-retail-media\/","title":{"rendered":"Nous avons assist\u00e9 \u00e0 l&#8217;ISE 2025 \u00e0 Barcelone pour d\u00e9couvrir les tendances et les cl\u00e9s du futur du Retail Media"},"content":{"rendered":"<h5 style=\"text-align: center;\">Integrated Systems Europe (ISE) 2025, qui s&#8217;est tenu \u00e0 Barcelone du 4 au 7 f\u00e9vrier, s&#8217;est une fois de plus impos\u00e9 comme l&#8217;\u00e9v\u00e9nement de r\u00e9f\u00e9rence en mati\u00e8re de technologies audiovisuelles et d&#8217;int\u00e9gration des syst\u00e8mes. Avec plus de 1 600 exposants et une augmentation de 20 % du nombre de visiteurs, cette \u00e9dition a \u00e9t\u00e9 la plus grande jamais organis\u00e9e. <\/h5>\n<h2><strong>ISE 2025 : l\u2019\u00e9v\u00e9nement incontournable pour l\u2019industrie audiovisuelle et le Retail Media<\/strong><\/h2>\n<p>Ce salon international a pr\u00e9sent\u00e9 des innovations qui vont r\u00e9volutionner l\u2019avenir du <strong>Retail Media<\/strong>, notamment : <\/p>\n<ul>\n<li><strong>\u00c9crans LED interactifs <\/strong>pour des exp\u00e9riences immersives en point de vente.<\/li>\n<li><strong>T\u00e9l\u00e9viseurs transparents <\/strong>avec int\u00e9gration publicitaire avanc\u00e9e.<\/li>\n<li><strong>Enceintes intelligentes et signal\u00e9tique digitale<\/strong> pilot\u00e9es par IA.<\/li>\n<\/ul>\n<p>Ces technologies ne transforment pas seulement la communication en magasin, elles offrent aussi de <strong>nouvelles opportunit\u00e9s aux retailers et aux annonceurs<\/strong> qui souhaitent maximiser l\u2019impact de leurs campagnes.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-10928 gallery-columns-4 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/fr\/nous-avons-assiste-a-lise-2025-a-barcelone-pour-decouvrir-les-tendances-et-les-cles-du-futur-du-retail-media\/img_5931-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10879\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10879'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/fr\/nous-avons-assiste-a-lise-2025-a-barcelone-pour-decouvrir-les-tendances-et-les-cles-du-futur-du-retail-media\/img_5942-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10885\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10885'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/fr\/nous-avons-assiste-a-lise-2025-a-barcelone-pour-decouvrir-les-tendances-et-les-cles-du-futur-du-retail-media\/img_5943-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10891\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10891'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/fr\/nous-avons-assiste-a-lise-2025-a-barcelone-pour-decouvrir-les-tendances-et-les-cles-du-futur-du-retail-media\/img_5953-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10897\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10897'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/fr\/nous-avons-assiste-a-lise-2025-a-barcelone-pour-decouvrir-les-tendances-et-les-cles-du-futur-du-retail-media\/img_5964-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10903\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10903'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/fr\/nous-avons-assiste-a-lise-2025-a-barcelone-pour-decouvrir-les-tendances-et-les-cles-du-futur-du-retail-media\/img_5971-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10909\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10909'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/fr\/nous-avons-assiste-a-lise-2025-a-barcelone-pour-decouvrir-les-tendances-et-les-cles-du-futur-du-retail-media\/img_5972-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10915\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10915'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/fr\/nous-avons-assiste-a-lise-2025-a-barcelone-pour-decouvrir-les-tendances-et-les-cles-du-futur-du-retail-media\/img_5973-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5973-scaled-e1739355407635.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10921\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10921'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3><strong>Pourquoi est-ce un \u00e9v\u00e9nement cl\u00e9 pour le secteur ?<\/strong><\/h3>\n<p>La croissance du <strong>Retail Media omnicanal<\/strong> est \u00e9troitement li\u00e9e \u00e0 l\u2019innovation technologique. Des entreprises comme <strong>in-Store Media<\/strong>, leader du secteur, soulignent l\u2019importance de participer \u00e0 des \u00e9v\u00e9nements comme l\u2019ISE pour : <\/p>\n<ul>\n<li><strong>Identifier les nouvelles tendances<\/strong> en mati\u00e8re de formats publicitaires digitaux en point de vente.<\/li>\n<li><strong>Optimiser les strat\u00e9gies de ciblage<\/strong> gr\u00e2ce aux donn\u00e9es et \u00e0 l\u2019intelligence artificielle.<\/li>\n<li><strong>\u00c9tablir des partenariats strat\u00e9giques<\/strong> pour am\u00e9liorer la rentabilit\u00e9 des campagnes.<\/li>\n<\/ul>\n<p>Parmi les sujets phares de cette \u00e9dition : <strong>les \u00e9crans interactifs, la publicit\u00e9 programmatique en retail et l\u2019analyse des donn\u00e9es en temps r\u00e9el,<\/strong> soulignant l\u2019importance d\u2019investir dans des solutions omnicanales pour la publicit\u00e9 en retail.<\/p>\n<h2><strong>Les tendances de l\u2019ISE 2025 qui vont transformer le Retail Media<\/strong><\/h2>\n<p>Le congr\u00e8s a mis en \u00e9vidence que l\u2019avenir du <strong>Retail Media en 2025 et au-del\u00e0<\/strong> passera par : <\/p>\n<ul>\n<li><strong>Des exp\u00e9riences immersives en magasin gr\u00e2ce<\/strong> \u00e0 la r\u00e9alit\u00e9 augment\u00e9e et aux contenus dynamiques.<\/li>\n<li><strong>L\u2019optimisation des campagnes Retail Media<\/strong> avec des analyses avanc\u00e9es et une personnalisation en temps r\u00e9el.<\/li>\n<li><strong>La publicit\u00e9 DOOH (Digital Out Of Home)<\/strong> avec des technologies plus pr\u00e9cises et mieux cibl\u00e9es.<\/li>\n<li><strong>L\u2019usage de l\u2019intelligence artificielle<\/strong> pour am\u00e9liorer l\u2019exp\u00e9rience d\u2019achat.<\/li>\n<\/ul>\n<p>Les marques et les retailers qui adoptent ces tendances auront un avantage concurrentiel, en am\u00e9liorant leur taux de conversion et la fid\u00e9lisation des consommateurs.<\/p>\n<p>Pour <strong><a href=\"https:\/\/in-storemedia.com\/fr\" target=\"_blank\" rel=\"noopener\">in-Store Media<\/a><\/strong>, assister \u00e0 <strong><a href=\"https:\/\/www.iseurope.org\/\" target=\"_blank\" rel=\"noopener\">ISE 2025 Barcelone<\/a><\/strong> n\u2019est pas seulement une opportunit\u00e9 de networking, mais un moyen de rester \u00e0 la pointe du <strong>Retail Media omnicanal.<\/strong><\/p>\n<p><strong>Les innovations d\u00e9voil\u00e9es lors de l\u2019ISE 2025 fa\u00e7onneront l\u2019avenir de la publicit\u00e9 en retail<\/strong>, et les entreprises qui sauront les exploiter offriront <strong>plus de valeur aux annonceurs, aux retailers et aux consommateurs.<\/strong><\/p>\n<p>Vous souhaitez en savoir plus sur <strong>l\u2019optimisation de vos campagnes Retail Media<\/strong> ? Suivez notre blog pour d\u00e9couvrir les derni\u00e8res tendances du secteur !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrated Systems Europe (ISE) 2025, qui s&#8217;est tenu \u00e0 Barcelone du 4 au 7 f\u00e9vrier, s&#8217;est une fois de plus impos\u00e9 comme l&#8217;\u00e9v\u00e9nement de r\u00e9f\u00e9rence en mati\u00e8re de technologies audiovisuelles&#8230;<\/p>\n","protected":false},"author":3,"featured_media":10873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[152,151,95,70],"class_list":{"0":"post-10928","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-evenements","8":"tag-congres","9":"tag-ise-2025-fr","10":"tag-present","11":"tag-tendendances"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ISE 2025 \u00e0 Barcelone : nous partageons les points cl\u00e9s du congr\u00e8s \u2013 in-Store Media<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les insights du congr\u00e8s ISE 2025 qui s&#039;est tenu la semaine derni\u00e8re \u00e0 Barcelone. 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