{"id":10688,"date":"2024-12-16T08:29:00","date_gmt":"2024-12-16T08:29:00","guid":{"rendered":"https:\/\/in-storemedia.com\/?p=10688"},"modified":"2024-12-17T09:25:44","modified_gmt":"2024-12-17T09:25:44","slug":"nous-recevons-le-prix-carles-ferrer-salat-dans-la-categorie-innovation","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/fr\/nous-recevons-le-prix-carles-ferrer-salat-dans-la-categorie-innovation\/","title":{"rendered":"Nous recevons le Prix Carles Ferrer Salat dans la cat\u00e9gorie Innovation"},"content":{"rendered":"
Chez in-Store Media, nous sommes tr\u00e8s reconnaissants et fiers de recevoir le Prix Carles Ferrer Salat dans la cat\u00e9gorie Innovation, une distinction qui r\u00e9compense notre capacit\u00e9 \u00e0 anticiper les tendances du Retail Media et \u00e0 offrir des solutions qui d\u00e9passent les attentes de nos clients.<\/h5>\n

Ce prestigieux prix, d\u00e9cern\u00e9 chaque ann\u00e9e par Foment del Treball, met en lumi\u00e8re les efforts des entreprises qui favorisent le d\u00e9veloppement social et corporatif dans des secteurs cl\u00e9s<\/strong>. La c\u00e9r\u00e9monie de remise des prix s\u2019est tenue au si\u00e8ge de Foment de Barcelone, o\u00f9 notre PDG, Fernando de Vicente<\/a>, a re\u00e7u le prix des mains d\u2019Endesa.<\/p>\n

\"\"Innovation et digitalisation des points de vente<\/strong><\/h2>\n

Ce prix souligne notre d\u00e9vouement et notre engagement envers l\u2019innovation dans le secteur du retail media omnicanal<\/strong>, en particulier \u00e0 travers la digitalisation des points de vente et l\u2019int\u00e9gration des donn\u00e9es et des nouvelles technologies. Forts de plus de 25 ans d\u2019exp\u00e9rience dans le secteur, chez in-Store Media<\/a>,nous avons d\u00e9ploy\u00e9 plus de 7 500 \u00e9crans dans plus de 1 200 points de vente<\/strong> \u00e0 travers plusieurs pays, permettant ainsi aux marques de se connecter avec leurs audiences de mani\u00e8re personnalis\u00e9e, mesurable et efficace, tant dans les environnements physiques que num\u00e9riques.
\nPour nous, la digitalisation n\u2019est pas seulement un outil; c\u2019est le moyen de transformer l\u2019exp\u00e9rience d\u2019achat en une exp\u00e9rience unique et optimis\u00e9e<\/strong>. Gr\u00e2ce \u00e0 la gestion et \u00e0 l\u2019analyse des donn\u00e9es, nous sommes en mesure de segmenter les audiences avec pr\u00e9cision, aidant ainsi les retailers et annonceurs \u00e0 cr\u00e9er des campagnes qui r\u00e9sonnent aupr\u00e8s des shoppers et apportent une valeur r\u00e9elle \u00e0 leurs activit\u00e9s en influen\u00e7ant leurs d\u00e9cisions d\u2019achat.<\/p>\n

 <\/p>\n

Engag\u00e9s pour l\u2019avenir du retail media<\/strong><\/h3>\n

En tant que leaders du retail media, nous comprenons que l\u2019\u00e9volution du secteur exige une adaptation rapide aux nouvelles attentes des consommateurs<\/strong>, voire leur anticipation. Gr\u00e2ce \u00e0 une strat\u00e9gie omnicanale, nous continuons \u00e0 int\u00e9grer des solutions qui relient les mondes physique et num\u00e9rique, permettant \u00e0 chaque campagne d\u2019\u00eatre non seulement une opportunit\u00e9 de communication, mais aussi une exp\u00e9rience d\u2019achat am\u00e9lior\u00e9e pour le shopper<\/strong>.
\nPour Fernando de Vicente, PDG d\u2019in-Store Media,<\/p>\n

“Dans un environnement dynamique o\u00f9 les pr\u00e9f\u00e9rences des acheteurs \u00e9voluent constamment, le nouvel acheteur exige des exp\u00e9riences diff\u00e9rentes et personnalis\u00e9es. Les marques et les d\u00e9taillants doivent s\u2019adapter \u00e0 ce nouveau sc\u00e9nario et c\u2019est l\u00e0 que la digitalisation <\/strong>et l\u2019innovation <\/strong>jouent un r\u00f4le crucial. Gr\u00e2ce \u00e0 la transformation num\u00e9rique<\/strong> et \u00e0 travers une strat\u00e9gie omnicanale<\/strong>, chez In-Store Media nous int\u00e9grons des solutions Retail Media qui connectent le physique et le num\u00e9rique, permettant des campagnes hautement personnalis\u00e9es et mesurables gr\u00e2ce \u00e0 la gestion des donn\u00e9es.<\/strong> Cela transforme l\u2019exp\u00e9rience d\u2019achat, offrant une exp\u00e9rience unique au client et une valeur ajout\u00e9e aux marques et aux distributeurs, promouvant Retail Media comme un secteur d\u2019avenir <\/em>\u201d.<\/p>\n

Notre pr\u00e9sence internationale et notre leadership sectoriel<\/strong><\/h2>\n

Pr\u00e9sents dans huit pays, avec une position de leader sur les march\u00e9s espagnol, fran\u00e7ais, portugais, chilien, mexicain, argentin, polonais et philippin, in-Store Media g\u00e8re un r\u00e9seau de 330 centres commerciaux, 1 500 hypermarch\u00e9s, 6 000 supermarch\u00e9s, 60 pharmacies et 92 grands magasins dans le monde entier. Cette port\u00e9e mondiale renforce notre engagement envers l\u2019innovation et l\u2019excellence<\/strong>, en fournissant des solutions publicitaires qui b\u00e9n\u00e9ficient aux shoppers, aux marques et aux retailers dans chaque march\u00e9 o\u00f9 nous op\u00e9rons.
\nNous continuons \u00e0 travailler pour rester \u00e0 la pointe du secteur et accompagner nos partenaires dans le d\u00e9veloppement de solutions qui rendent le Retail Media plus digital, mesurable et efficace<\/strong>. Ce prix nous encourage \u00e0 poursuivre notre d\u00e9marche d\u2019innovation et confirme que l\u2019avenir d\u2019in-Store Media repose sur l\u2019innovation, l\u2019excellence et l\u2019engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chez in-Store Media, nous sommes tr\u00e8s reconnaissants et fiers de recevoir le Prix Carles Ferrer Salat dans la cat\u00e9gorie Innovation, une distinction qui r\u00e9compense notre capacit\u00e9 \u00e0 anticiper les tendances…<\/p>\n","protected":false},"author":3,"featured_media":10713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[119,120,95],"class_list":{"0":"post-10688","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-evenements","8":"tag-carles-ferrer-salat-prix","9":"tag-innovation-fr","10":"tag-present"},"yoast_head":"\nNous recevons le Prix Carles Ferrer Salat - In-store Media<\/title>\n<meta name=\"description\" content=\"Nous recevons le Prix Carles Ferrer Salat dans la cat\u00e9gorie Innovation pour notre engagement dans le secteur Retail Media. 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