{"id":10583,"date":"2024-11-21T10:39:06","date_gmt":"2024-11-21T10:39:06","guid":{"rendered":"https:\/\/in-storemedia.com\/innovation-digitalisation-et-durabilite-lavenir-du-retail-media-en-2025\/"},"modified":"2024-11-22T10:13:47","modified_gmt":"2024-11-22T10:13:47","slug":"innovation-digitalisation-et-durabilite-lavenir-du-retail-media-en-2025","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/fr\/innovation-digitalisation-et-durabilite-lavenir-du-retail-media-en-2025\/","title":{"rendered":"Innovation, digitalisation et durabilit\u00e9: l\u2019avenir du Retail Media en 2025"},"content":{"rendered":"
Du 12 au 14 novembre, in-Store Media a organis\u00e9 un \u00e9v\u00e9nement exclusif \u00e0 Barcelone et Madrid, con\u00e7u pour \u00e9tablir un lien avec nos clients et pr\u00e9senter les tendances cl\u00e9s qui d\u00e9finiront l\u2019avenir du Retail Media.<\/strong><\/h5>\n

Cette rencontre nous a permis non seulement de partager les nouveaut\u00e9s de notre strat\u00e9gie,<\/strong> mais \u00e9galement de proposer une vision globale des d\u00e9fis et opportunit\u00e9s du secteur,<\/strong> en soulignant comment nos solutions \u00e9voluent pour r\u00e9pondre aux exigences du march\u00e9 actuel.<\/p>\n

Analyses de march\u00e9 par Circana<\/strong><\/h3>\n

L\u2019\u00e9v\u00e9nement a d\u00e9but\u00e9 par une intervention de Circana, qui a fourni des donn\u00e9es actualis\u00e9es sur l\u2019\u00e9volution du march\u00e9<\/strong>. Des variations de prix \u00e0 l\u2019impact croissant des marques distributeurs et \u00e0 la transformation des formats publicitaires, ces analyses ont offert un contexte essentiel pour orienter les d\u00e9cisions strat\u00e9giques pour 2025.<\/p>\n

\"\"

Ricardo P\u00e9rez,\u00a0 Directeur de New Business de Circana<\/p><\/div>\n

<\/h2>\n

La couverture du Retail Media en chiffres <\/strong><\/h2>\n

Au cours de la journ\u00e9e, notre \u00e9quipe a pr\u00e9sent\u00e9 les principales r\u00e9alisations de l\u2019ann\u00e9e \u00e9coul\u00e9e et les leviers du Retail Media pour 2025. Nous avons mis en avant les d\u00e9fis et opportunit\u00e9s du secteur,<\/strong> en insistant sur l\u2019importance des donn\u00e9es pour segmenter les campagnes et \u00e9laborer des strat\u00e9gies omnicanales<\/strong>. Nous avons \u00e9galement annonc\u00e9 les nouveaux partenariats sign\u00e9s cette ann\u00e9e, atteignant des chiffres records:<\/p>\n

    \n
  • 85 % de couverture annuelle des foyers espagnols.<\/strong><\/li>\n
  • 5,1 millions de fr\u00e9quentations quotidiennes dans nos points de contact.<\/strong><\/li>\n
  • 90 % de couverture dans les hypermarch\u00e9s par volume de ventes.<\/strong><\/li>\n
  • 1.850 points de vente g\u00e9r\u00e9s.<\/strong><\/li>\n<\/ul>\n

    Ces chiffres mettent en \u00e9vidence non seulement notre croissance et notre leadership, mais \u00e9galement notre capacit\u00e9 \u00e0 connecter avec les consommateurs \u00e0 des moments cl\u00e9s de leurs d\u00e9cisions d\u2019achat<\/strong>, tout en conservant la qualit\u00e9 et l\u2019innovation qui nous d\u00e9finissent.<\/p>\n

    Innovation et digitalisation : 2024 vers 2025<\/strong><\/h3>\n

    L\u2019ann\u00e9e 2024 a \u00e9t\u00e9 marqu\u00e9e par des avanc\u00e9es significatives en mati\u00e8re de digitalisation et d\u2019innovation<\/strong>, avec des projets mis en \u0153uvre dans un large r\u00e9seau de magasins :<\/p>\n

      \n
    • 24 magasins<\/strong> \u00e9quip\u00e9s d\u2019escaliers num\u00e9riques.<\/strong><\/li>\n
    • 8 magasins<\/strong> dot\u00e9s de solutions Hall Media.<\/strong><\/li>\n
    • 20 magasins<\/strong> avec des top banners digitaux.<\/strong><\/li>\n
    • 20 magasins <\/strong>avec des banni\u00e8res en parfumerie.<\/strong><\/li>\n<\/ul>\n

      Pour 2025, notre vision s\u2019oriente vers des projets encore plus ambitieux :<\/strong><\/p>\n

        \n
      • Cubes num\u00e9riques spectaculaires <\/strong>dans 5 magasins.<\/li>\n
      • 9 vitrines num\u00e9riques<\/strong> dans des emplacements exclusifs.<\/li>\n
      • 25 banni\u00e8res dans les surgel\u00e9s<\/strong>, con\u00e7ues pour maximiser l\u2019impact visuel dans des cat\u00e9gories strat\u00e9giques.<\/li>\n
      • Extension de notre circuit Live Markets<\/strong>, renfor\u00e7ant encore les liens avec les consommateurs.<\/li>\n<\/ul>\n
        <\/div>\n

        Vers un Retail Media durable et omnicanal<\/strong><\/h2>\n

        En plus d\u2019\u00e9largir notre r\u00e9seau, in-Store Media continue de miser sur des solutions qui allient<\/strong> diff\u00e9renciation, durabilit\u00e9<\/strong> et efficacit\u00e9.<\/strong><\/p>\n

        Nous avons renforc\u00e9 nos initiatives digitales en collaboration avec des partenaires cl\u00e9s tels que Condis, Alimerka<\/strong> et Ahorramas<\/strong>, consolidant un \u00e9cosyst\u00e8me omnicanal qui r\u00e9pond aux besoins des consommateurs modernes.<\/p>\n

        \"\"

        Antonio Janeiro, PDG d’in-Store Media Espagne<\/p><\/div>\n

        Un \u00e9v\u00e9nement tourn\u00e9 vers l\u2019avenir<\/strong><\/h2>\n

        Cette rencontre a \u00e9t\u00e9 une occasion unique de partager nos innovations, tout en renfor\u00e7ant la confiance des marques dans notre capacit\u00e9 \u00e0 innover et \u00e0 guider l\u2019avenir du Retail Media.<\/strong> Chez in-Store Media<\/strong>, nous avan\u00e7ons avec un objectif clair : proposer des solutions strat\u00e9giques et durables qui font la diff\u00e9rence sur le lieu de vente.<\/strong><\/p>\n

        Merci \u00e0 tous les participants pour leur pr\u00e9sence.<\/strong> 2025 nous r\u00e9serve de grands d\u00e9fis et opportunit\u00e9s!<\/p>\n

        \"\"

        Antonio Janeiro, PDG d’in-Store Media Espagne<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

        Du 12 au 14 novembre, in-Store Media a organis\u00e9 un \u00e9v\u00e9nement exclusif \u00e0 Barcelone et Madrid, con\u00e7u pour \u00e9tablir un lien avec nos clients et pr\u00e9senter les tendances cl\u00e9s qui…<\/p>\n","protected":false},"author":3,"featured_media":10518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[95,60,96,97],"class_list":{"0":"post-10583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-evenements","8":"tag-present","9":"tag-retail-media-fr","10":"tag-strategie","11":"tag-welcome-2025-fr"},"yoast_head":"\nL\u2019avenir du Retail Media en 2025 - in-Store Media<\/title>\n<meta name=\"description\" content=\"Les \u00e9v\u00e9nements Welcome 2025 \u00e0 Barcelone et Madrid ont \u00e9t\u00e9 l'occasion de partager les actualit\u00e9s et les tendances du secteur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-storemedia.com\/fr\/innovation-digitalisation-et-durabilite-lavenir-du-retail-media-en-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019avenir du Retail Media en 2025 - 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