{"id":10856,"date":"2025-02-06T08:17:06","date_gmt":"2025-02-06T08:17:06","guid":{"rendered":"https:\/\/in-storemedia.com\/?page_id=10856"},"modified":"2025-03-14T08:08:17","modified_gmt":"2025-03-14T08:08:17","slug":"glossaire","status":"publish","type":"page","link":"https:\/\/in-storemedia.com\/fr\/glossaire\/","title":{"rendered":"Glossaire"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0278ca” bg_image=”5409″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” id=”top” color_overlay=”rgba(2,120,202,0.01)” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1738827531314{margin-top: 30px !important;}”]\n

Glossaire<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” class=”letters” id=”letters” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”a” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

A<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827573111{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Achat impulsif<\/h5>\n

Achats effectu\u00e9s de mani\u00e8re spontan\u00e9e, souvent influenc\u00e9s par le placement strat\u00e9gique des produits dans le magasin, les promotions visibles et les publicit\u00e9s incitatives.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827612943{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Affichage t\u00eate haute<\/h5>\n

Technologie qui projette des informations visuelles directement dans le champ de vision du consommateur, g\u00e9n\u00e9ralement utilis\u00e9e pour am\u00e9liorer l’exp\u00e9rience d’achat sans distraire l’attention.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827643581{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Augmentation des ventes<\/h5>\n

Mesure de l\u2019augmentation des ventes g\u00e9n\u00e9r\u00e9e par une campagne marketing ou une promotion sp\u00e9cifique, compar\u00e9e \u00e0 une p\u00e9riode ant\u00e9rieure.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827567897{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Affichages interactifs<\/h5>\n

\u00c9crans interactifs qui permettent aux clients d’explorer davantage d’informations, de personnaliser leur exp\u00e9rience ou d’interagir avec des contenus sp\u00e9cifiques, ce qui am\u00e9liore l’engagement.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827592241{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Attention au consommateur<\/h5>\n

Strat\u00e9gie pour capter et maintenir l’int\u00e9r\u00eat des acheteurs sur le point de vente.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827629158{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Audience<\/h5>\n

Groupe cible auquel une campagne publicitaire est destin\u00e9e.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”b” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

B<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827840334{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Branding en magasin<\/h5>\n

Tactiques pour mettre en valeur l’identit\u00e9 visuelle et les messages de la marque dans un environnement de vente.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827853530{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Banner publicitaire<\/h5>\n

Annonce num\u00e9rique, g\u00e9n\u00e9ralement de format rectangulaire, apparaissant sur des sites web pour promouvoir une marque ou un produit et g\u00e9n\u00e9rer du trafic via un lien cliquable.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”c” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

C<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827879652{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Cadeau avec achat (GWP)<\/h5>\n

Offre qui permet \u00e0 un client de recevoir un cadeau gratuit lorsqu’il ach\u00e8te un produit sp\u00e9cifique, utilis\u00e9e pour encourager les ventes et renforcer la satisfaction des clients.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827901698{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Carte de fid\u00e9lit\u00e9<\/h5>\n

Cartes offertes aux clients r\u00e9guliers pour r\u00e9compenser leur fid\u00e9lit\u00e9 avec des avantages comme des r\u00e9ductions ou des promotions, visant \u00e0 encourager les achats r\u00e9p\u00e9t\u00e9s.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827940902{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Cartographie du parcours client<\/h5>\n

Processus d’analyse des diff\u00e9rentes \u00e9tapes du parcours du client avec une marque, du premier contact \u00e0 la fid\u00e9lisation, pour identifier les points de contact cl\u00e9s et am\u00e9liorer l’exp\u00e9rience globale.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827972479{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Code QR (Quick Response)<\/h5>\n

Code-barres bidimensionnel qui permet aux consommateurs de scanner le code avec un smartphone pour acc\u00e9der \u00e0 des informations, des promotions ou des pages sp\u00e9cifiques dans un magasin.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827999688{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Contr\u00f4le de qualit\u00e9<\/h5>\n

Processus de surveillance et d’\u00e9valuation des standards d’une campagne publicitaire, mesurant son efficacit\u00e9, la satisfaction des clients et son ad\u00e9quation avec les objectifs de la marque.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828034618{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Cross-selling<\/h5>\n

Technique de vente qui promeut des produits compl\u00e9mentaires pour augmenter le panier moyen.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828076487{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

CPM (Co\u00fbt pour mille impressions)<\/h5>\n

Mod\u00e8le tarifaire o\u00f9 les annonceurs paient pour mille affichages d’une annonce, mesurant la visibilit\u00e9 de la marque.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828106025{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

CPA (Co\u00fbt par Acquisition)<\/h5>\n

Mesure o\u00f9 les annonceurs paient uniquement lorsqu’une action sp\u00e9cifique est accomplie, comme un achat, mettant en avant les performances.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828143540{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Consid\u00e9ration<\/h5>\n

\u00c9tape du parcours d’achat o\u00f9 les clients potentiels \u00e9valuent activement diff\u00e9rents produits ou services avant de prendre une d\u00e9cision.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828174991{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Comportement des jeunes acheteurs<\/h5>\n

Comportements d’achat sp\u00e9cifiques et mod\u00e8les des jeunes consommateurs, utilis\u00e9s pour personnaliser les campagnes publicitaires et les strat\u00e9gies de marketing dans le commerce de d\u00e9tail.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828214952{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Courrier direct (Direct Mail)<\/h5>\n

Approche marketing envoyant des supports promotionnels physiques directement dans la bo\u00eete aux lettres des consommateurs.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1741086522862{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Cross-Selling<\/h5>\n

Technique de marketing qui sugg\u00e8re des produits compl\u00e9mentaires \u00e0 celui qu\u2019un utilisateur est en train d\u2019acheter.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827890050{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Cart impact<\/h5>\n

Strat\u00e9gies pour influencer les d\u00e9cisions d’achat une fois que le consommateur a des produits dans son panier (physique ou num\u00e9rique).[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827916858{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Carte thermique (Heatmap)<\/h5>\n

Outil de visualisation qui montre les zones les plus fr\u00e9quent\u00e9es ou vues dans un magasin ou sur une page web, aidant \u00e0 comprendre le comportement des consommateurs et \u00e0 optimiser l’am\u00e9nagement ou le contenu.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827953549{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Ciblage \/ Cible<\/h5>\n

Processus d’identification et d’atteinte de groupes de consommateurs sp\u00e9cifiques en fonction de leur d\u00e9mographie, comportement et pr\u00e9f\u00e9rences afin de diffuser des messages marketing personnalis\u00e9s.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738827984026{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Code produit universel (UPC)<\/h5>\n

Code-barres utilis\u00e9 pour identifier les produits et faciliter le processus d’achat au point de vente.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828020419{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Commerce intelligent<\/h5>\n

Utilisation de technologies avanc\u00e9es telles que l’IA et les capteurs pour optimiser l’exp\u00e9rience d’achat en magasin et am\u00e9liorer l’efficacit\u00e9 des processus commerciaux.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828056258{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

CTA (Call to Action)<\/h5>\n

Phrase ou bouton invitant les utilisateurs \u00e0 r\u00e9aliser une action sp\u00e9cifique, comme “Acheter maintenant” ou “En savoir plus”.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828091130{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

CPC (Co\u00fbt par Clic)<\/h5>\n

Mod\u00e8le publicitaire num\u00e9rique o\u00f9 les annonceurs paient \u00e0 chaque clic sur leur annonce, mesurant l’interaction et l’int\u00e9r\u00eat.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828122692{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Conna\u00eetre son client (KYC)<\/h5>\n

Processus par lequel une entreprise collecte des informations d\u00e9taill\u00e9es sur ses clients afin de mieux cibler ses offres, ses campagnes publicitaires et d’am\u00e9liorer la personnalisation.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828158566{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Cookie<\/h5>\n

Petit fichier de donn\u00e9es stock\u00e9 sur les appareils des utilisateurs, permettant aux sites web de m\u00e9moriser leurs pr\u00e9f\u00e9rences et de suivre leur comportement pour une publicit\u00e9 cibl\u00e9e.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828194894{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Contr\u00f4le du magasin<\/h5>\n

Strat\u00e9gies visant \u00e0 surveiller et \u00e0 g\u00e9rer les op\u00e9rations en magasin, telles que le placement des produits, l\u2019affichage des publicit\u00e9s et l\u2019exp\u00e9rience client, pour maximiser les ventes.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828229892{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Couverture<\/h5>\n

Nombre total d’utilisateurs uniques expos\u00e9s \u00e0 une annonce ou un contenu, refl\u00e9tant la port\u00e9e de la visibilit\u00e9.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1741939444223{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Certification FSC\u00ae<\/h5>\n

Une certification d\u00e9livr\u00e9e par le Forest Stewardship Council (FSC), garantissant que les produits d’origine foresti\u00e8re, comme le bois et le papier, proviennent de for\u00eats g\u00e9r\u00e9es de mani\u00e8re responsable, assurant des b\u00e9n\u00e9fices environnementaux, sociaux et \u00e9conomiques.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”d” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

D<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828241209{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Data-driven marketing<\/h5>\n

Strat\u00e9gies bas\u00e9es sur les donn\u00e9es comportementales des acheteurs pour personnaliser les campagnes.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828254721{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Display advertising<\/h5>\n

Publicit\u00e9 num\u00e9rique plac\u00e9e strat\u00e9giquement dans les magasins physiques ou plateformes digitales.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828285568{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Donn\u00e9es en temps r\u00e9el<\/h5>\n

Informations disponibles instantan\u00e9ment, permettant d’ajuster ou d’optimiser une campagne publicitaire pendant sa diffusion, en fonction des r\u00e9ponses et comportements des consommateurs.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828324843{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Donn\u00e9es de seconde main<\/h5>\n

Donn\u00e9es collect\u00e9es par une organisation et partag\u00e9es avec d’autres, souvent dans le cadre de partenariats pour affiner la segmentation et les strat\u00e9gies marketing.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828247972{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Digital signage<\/h5>\n

Strat\u00e9gies bas\u00e9es sur les donn\u00e9es comportementales des acheteurs pour personnaliser les campagnes.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828261865{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Digital Out Of Home (DOOH)<\/h5>\n

Publicit\u00e9 num\u00e9rique apparaissant dans les lieux publics, tels que centres commerciaux, a\u00e9roports ou transports en commun.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828304052{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Donn\u00e9es de premi\u00e8re partie<\/h5>\n

Informations collect\u00e9es directement aupr\u00e8s des clients, permettant un marketing personnalis\u00e9 tout en garantissant l’exactitude et la confidentialit\u00e9 des donn\u00e9es.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”e” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

E<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828342311{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

End-cap<\/h5>\n

Donn\u00e9es collect\u00e9es par une organisation et partag\u00e9es avec d’autres, souvent dans le cadre de partenariats pour affiner la segmentation et les strat\u00e9gies marketing.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828398342{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Exp\u00e9rience client<\/h5>\n

Exp\u00e9rience globale du consommateur lors de son interaction avec une marque ou un magasin.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828380014{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Experience economy<\/h5>\n

Mod\u00e8le commercial ax\u00e9 sur la cr\u00e9ation d’exp\u00e9riences d’achat m\u00e9morables pour renforcer la satisfaction client et la fid\u00e9lit\u00e9.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828352339{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Engagement<\/h5>\n

Niveau d’interaction et de connexion \u00e9motionnelle qu’un consommateur a avec une marque ou une campagne, souvent mesur\u00e9 par des actions telles que les “likes”, les partages ou les commentaires.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828362869{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Eye-level marketing<\/h5>\n

Strat\u00e9gie qui place les produits au niveau des yeux du consommateur afin de maximiser la visibilit\u00e9 et d’augmenter la probabilit\u00e9 d’achat[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828370972{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

End \u2013 to \u2013 end<\/h5>\n

Processus complet de planification et d’ex\u00e9cution des m\u00e9dias de d\u00e9tail, de la strat\u00e9gie initiale \u00e0 la mesure des r\u00e9sultats[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”f” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

F<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828429357{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Facteur X<\/h5>\n

\u00c9l\u00e9ment distinctif qu’une marque ou une campagne peut avoir pour se d\u00e9marquer au point de vente, comme une caract\u00e9ristique unique ou une offre originale.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828450734{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Flyers<\/h5>\n

D\u00e9pliants ou brochures imprim\u00e9es qui pr\u00e9sentent des offres et produits, distribu\u00e9es dans des espaces de vente pour attirer l’attention des clients et stimuler les ventes.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828441524{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Flux de trafic<\/h5>\n

Analyse des d\u00e9placements des clients dans un magasin, permettant d\u2019optimiser l\u2019am\u00e9nagement des espaces et le placement des produits.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”g” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

G<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828476328{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

G\u00e9ociblage<\/h5>\n

Pratique qui consiste \u00e0 utiliser l’emplacement g\u00e9ographique d’un consommateur pour lui proposer des publicit\u00e9s et promotions pertinentes en fonction de sa localisation, am\u00e9liorant ainsi la personnalisation des efforts marketing.\u00a0\u00a0 <\/strong>[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828514634{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Gestion du rendement<\/h5>\n

Strat\u00e9gie de tarification dynamique qui ajuste les prix des produits ou services en fonction de la demande en temps r\u00e9el, permettant ainsi de maximiser les revenus et l’efficacit\u00e9 des ventes.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828502205{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Gestion des files d\u2019attente<\/h5>\n

Strat\u00e9gies visant \u00e0 g\u00e9rer le flux des clients en file d’attente, y compris l’utilisation de publicit\u00e9s ou de promotions pour engager les clients pendant qu’ils attendent.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828523720{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

GRPS<\/h5>\n

Indicateur qui mesure la port\u00e9e et la fr\u00e9quence d’une campagne publicitaire, calcul\u00e9 en multipliant la port\u00e9e par la fr\u00e9quence, permettant d’\u00e9valuer l’impact global de la campagne.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”h” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

H<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828544474{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Hyper-personnalisation<\/h5>\n

Personnalisation extr\u00eame des messages et des offres publicitaires en fonction des donn\u00e9es comportementales et des pr\u00e9f\u00e9rences individuelles des consommateurs, augmentant la pertinence et l’engagement.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”i” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

I<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828574593{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Impressions<\/h5>\n

Nombre de fois qu’une publicit\u00e9 est affich\u00e9e ou vue, sans prendre en compte l’interaction de l’utilisateur. Cela permet de mesurer l’exposition \u00e0 l’annonce et la port\u00e9e d’une campagne publicitaire.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828587149{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Indicateurs de performance cl\u00e9s (KPIs)<\/h5>\n

Mesures utilis\u00e9es pour \u00e9valuer l’efficacit\u00e9 d’une campagne publicitaire ou d’une initiative de marketing, permettant d’identifier les domaines n\u00e9cessitant des am\u00e9liorations.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”j” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

J<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”k” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

K<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”l” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

L<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”m” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

M<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828956532{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Marketing bas\u00e9 sur la localisation<\/h5>\n

Publicit\u00e9 cibl\u00e9e qui utilise l’emplacement actuel d’un consommateur pour lui envoyer des promotions pertinentes lorsqu’il est proche d’un magasin ou dans une zone d’int\u00e9r\u00eat.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829020126{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Marketing de gu\u00e9rilla<\/h5>\n

Strat\u00e9gies publicitaires innovantes et peu co\u00fbteuses qui utilisent des actions surprenantes ou non conventionnelles pour capter l’attention des consommateurs et cr\u00e9er un impact m\u00e9morable.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829110753{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Marketing Wi-Fi<\/h5>\n

Strat\u00e9gies publicitaires qui utilisent les r\u00e9seaux Wi-Fi dans les magasins pour se connecter avec les clients et leur envoyer des promotions personnalis\u00e9es ou des informations.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828991881{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Marketing ext\u00e9rieur<\/h5>\n

Publicit\u00e9 ext\u00e9rieure ou marketing pr\u00e8s des entr\u00e9es de magasins pour attirer l’attention des clients avant leur entr\u00e9e, souvent sous forme d’affiches, de panneaux ou de promotions visibles.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829044413{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Marketing de consommateur<\/h5>\n

Strat\u00e9gie publicitaire ax\u00e9e sur l’influence directe du comportement d’achat des consommateurs dans le magasin, souvent par des promotions et des placements strat\u00e9giques.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829098529{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

M\u00e9dias en magasin<\/h5>\n

Supports publicitaires plac\u00e9s dans les points de vente physiques, tels que les \u00e9crans num\u00e9riques, les affichages et les installations interactives, pour capter l’attention des clients et am\u00e9liorer la visibilit\u00e9 de la marque.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”n” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

N<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829149476{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Notori\u00e9t\u00e9 de la marque<\/h5>\n

Niveau de reconnaissance d’une marque aupr\u00e8s des consommateurs.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”o” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

O<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828658309{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Objets connect\u00e9s (Wearables)<\/h5>\n

Appareils portables qui peuvent afficher des publicit\u00e9s ou interagir avec l’environnement du consommateur dans le magasin, offrant une exp\u00e9rience personnalis\u00e9e.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1741086498380{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

On-Site Advertising<\/h5>\n

Publicit\u00e9 affich\u00e9e sur le propre site web du d\u00e9taillant.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1741939487002{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Opportunity to See (OTS)<\/h5>\n

Une m\u00e9trique indiquant le nombre moyen de fois qu’une personne de l’audience cible a l’opportunit\u00e9 de voir une publicit\u00e9 au cours d’une campagne, utilis\u00e9e pour \u00e9valuer l’efficacit\u00e9 et la port\u00e9e des strat\u00e9gies marketing.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”p” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

P<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828682247{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Parcours d\u2019achat<\/h5>\n

Processus suivi par l’acheteur depuis la prise de conscience jusqu’\u00e0 l’achat.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828708722{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Placement publicitaire<\/h5>\n

Placement strat\u00e9gique des annonces dans l’espace de vente (physique ou num\u00e9rique).[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828745874{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Promotions conjointes<\/h5>\n

Collaboration entre plusieurs marques pour cr\u00e9er des offres group\u00e9es ou des promotions mutuellement avantageuses dans un magasin, attirant ainsi davantage de clients et am\u00e9liorant les ventes pour toutes les marques impliqu\u00e9es.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828799410{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Publicit\u00e9 sur les caddies<\/h5>\n

Publicit\u00e9 plac\u00e9e sur les caddies ou paniers de courses dans les magasins, pour capter l’attention des consommateurs pendant leurs achats.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828870092{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Publicit\u00e9 sur kiosque<\/h5>\n

Publicit\u00e9s diffus\u00e9es sur des kiosques interactifs situ\u00e9s dans les magasins, permettant d’afficher des informations personnalis\u00e9es ou des promotions aux clients.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828900551{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Publicit\u00e9 juste-\u00e0-temps<\/h5>\n

Publicit\u00e9 diffus\u00e9e exactement au moment o\u00f9 un consommateur prend des d\u00e9cisions d’achat, maximisant la pertinence du message et augmentant les chances de conversion.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828695440{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Page d’atterrissage en magasin<\/h5>\n

Page ou plateforme num\u00e9rique accessible dans un magasin, servant de point de d\u00e9part pour l’exp\u00e9rience d’achat en ligne ou pour offrir des informations suppl\u00e9mentaires sur les produits et services.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828722263{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Programme de fid\u00e9lit\u00e9<\/h5>\n

Syst\u00e8me con\u00e7u pour r\u00e9compenser les clients r\u00e9guliers par des points, des r\u00e9ductions ou des avantages exclusifs, encourageant ainsi les achats r\u00e9p\u00e9t\u00e9s et renfor\u00e7ant la fid\u00e9lit\u00e9 \u00e0 la marque.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828784103{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Points de contact<\/h5>\n

Moments o\u00f9 un consommateur interagit avec une marque ou un d\u00e9taillant, \u00e0 travers diff\u00e9rents canaux ou lors de diverses \u00e9tapes du parcours d’achat.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828830707{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Publicit\u00e9 au sol<\/h5>\n

Publicit\u00e9s plac\u00e9es sur les sols des magasins pour capter l’attention des consommateurs, souvent sous forme de graphismes ou messages incitatifs, influen\u00e7ant le comportement d’achat.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738828885326{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Publicit\u00e9 sur les \u00e9tag\u00e8res<\/h5>\n

Annonces plac\u00e9es directement sur ou autour des \u00e9tag\u00e8res dans un magasin, influen\u00e7ant la d\u00e9cision d’achat en attirant l’attention des clients.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”q” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Q<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”r” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

R<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829197939{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Reciblage<\/h5>\n

Technique de marketing qui consiste \u00e0 diffuser des publicit\u00e9s cibl\u00e9es aux utilisateurs ayant d\u00e9j\u00e0 visit\u00e9 un site web ou interagi avec une marque, les incitant \u00e0 finaliser un achat ou \u00e0 effectuer une autre action souhait\u00e9e.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829233246{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Retour sur investissement (ROI)<\/h5>\n

Indicateur financier qui compare les b\u00e9n\u00e9fices g\u00e9n\u00e9r\u00e9s par une campagne ou un investissement \u00e0 son co\u00fbt, permettant d’\u00e9valuer son efficacit\u00e9.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829215276{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

R\u00e9seau de m\u00e9dias de d\u00e9tail<\/h5>\n

R\u00e9seaux publicitaires utilis\u00e9s dans les environnements de vente au d\u00e9tail pour diffuser des messages publicitaires, permettant aux marques de toucher directement les consommateurs en magasin.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829246607{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Retail Media<\/h5>\n

Publicit\u00e9 num\u00e9rique diffus\u00e9e sur les canaux d’un d\u00e9taillant, permettant de toucher les consommateurs tout au long de leur parcours d’achat, de la recherche en ligne \u00e0 l’achat en magasin.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”s” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

S<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829272995{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Segmentation<\/h5>\n

Division du march\u00e9 en groupes de consommateurs ayant des caract\u00e9ristiques ou comportements similaires, afin d\u2019adapter les campagnes marketing et maximiser leur efficacit\u00e9.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”t” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

T<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829304023{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Taux de conversion (Conversion rate -CR)<\/h5>\n

Pourcentage d’utilisateurs qui accomplissent une action souhait\u00e9e, comme un achat, par rapport au total ayant interagi avec une annonce ou un site web.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829340433{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Temps de consultation (DWELL TIME)<\/h5>\n

Temps pass\u00e9 par les utilisateurs sur une page web ou une annonce sp\u00e9cifique, indiquant le niveau d’int\u00e9r\u00eat et d’interaction.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829377398{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Trafic<\/h5>\n

Nombre de visiteurs sur un site Web, dans un magasin ou une publicit\u00e9, souvent utilis\u00e9 comme indicateur cl\u00e9 pour \u00e9valuer l’efficacit\u00e9 des campagnes marketing et l’engagement global.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829321564{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Tarification par zone<\/h5>\n

Strat\u00e9gie de d\u00e9finition de prix diff\u00e9rents pour les produits en fonction de l’emplacement g\u00e9ographique ou de la zone d’un magasin, permettant d\u2019adapter les prix \u00e0 la demande locale et \u00e0 la concurrence.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829359589{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

T\u00eate de gondole<\/h5>\n

Exposition en bout de rayon dans les magasins physiques pour mettre en avant produits et promotions.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”u” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

U<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”v” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

V<\/span><\/h2>\n

 <\/p>\n

Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829430843{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Vente crois\u00e9e (X-sell)<\/h5>\n

Technique de vente crois\u00e9e qui promeut des produits compl\u00e9mentaires au point de vente, encourageant les clients \u00e0 acheter des articles associ\u00e9s \u00e0 leur achat initial.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829469148{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Visiteur unique<\/h5>\n

Indicateur qui compte un utilisateur individuel visitant un site Web pendant une p\u00e9riode sp\u00e9cifique, quel que soit le nombre de fois qu’il visite, ce qui aide \u00e0 mesurer la taille de l’audience.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1741939416758{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Vente programmatique<\/h5>\n

Processus automatis\u00e9 d’achat et de vente d’espaces publicitaires en temps r\u00e9el, utilisant des plateformes technologiques pour optimiser la s\u00e9lection des audiences et am\u00e9liorer l’efficacit\u00e9 des campagnes publicitaires.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829450444{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Vente incitative (Upselling)<\/h5>\n

Strat\u00e9gie visant \u00e0 encourager les clients \u00e0 acheter une version am\u00e9lior\u00e9e ou plus ch\u00e8re d’un produit.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829500122{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Vitrine<\/h5>\n

Pr\u00e9sentation visuelle des produits dans les vitrines d’un magasin pour[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”w” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

W<\/span><\/h2>\n

 <\/p>\n

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X<\/span><\/h2>\n

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Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”y” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Y<\/span><\/h2>\n

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Retour en haut<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”z” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Z<\/span><\/h2>\n

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Z\u00e9ro moment de v\u00e9rit\u00e9 (ZMOT)<\/h5>\n

Moment o\u00f9 un acheteur recherche un produit avant l’achat, souvent sur internet, ce qui peut influencer sa d\u00e9cision au point de vente, impactant ainsi les strat\u00e9gies de marketing et de publicit\u00e9.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1738829561651{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Zonage<\/h5>\n

Organisation strat\u00e9gique des diff\u00e9rentes zones \u00e0 l’int\u00e9rieur d’un magasin pour optimiser l’exp\u00e9rience client, faciliter les d\u00e9placements et am\u00e9liorer la visibilit\u00e9 des produits.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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