{"id":9948,"date":"2024-10-22T10:57:12","date_gmt":"2024-10-22T10:57:12","guid":{"rendered":"https:\/\/in-storemedia.com\/?p=9948"},"modified":"2024-10-25T12:09:14","modified_gmt":"2024-10-25T12:09:14","slug":"over-20-years-driving-grupo-eroskis-retail-media-strategy","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/en\/over-20-years-driving-grupo-eroskis-retail-media-strategy\/","title":{"rendered":"Over 20 years developing retail media for the Eroski Group"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
We are renewing our collaboration with the Eroski Group, a strategic partner with whom we have been working for more than 20 years to develop and manage advertising spaces in their points of sale, creating solutions that connect brands with shoppers.<\/h5>\n

Our relationship with the Eroski Group began in 2002, growing steadily and solidifying over time. What started with the commercialization of a single advertising element, the Mupi, has evolved into the management of over 10 communication circuits in their hypermarkets and supermarkets.<\/strong> Today, we implement multi-channel campaigns that cover every stage of the shopper journey, maximizing brand exposure in points of sale across Spain. The implementation of a Retail Media<\/strong> strategy facilitates continuous and effective engagement with the shopper. Our solutions are designed to strategically integrate into each phase of the shopper\u2019s journey: with the implementation of these 10+ circuits,<\/strong> we cover their path to purchase<\/em>, from the entrance with options like Mupi or Hall Media<\/em>, guiding the shopper throughout the store with formats such as Alarm Media or Cart Media,<\/em> and culminating at the shelf, where the final purchase decision is made, with circuits like Stopper or Flor Media<\/em>, ensuring that no step of the shopping process goes unnoticed. The combination of these supports generates a significant increase in sales, surpassing the impact of using a single advertising circuit.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

\"\"

Stopper media<\/p><\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

\"\"

Floor media<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

A strategic partnership that has transformed point-of-sale communication<\/strong><\/h2>\n

Over these 20+ years, we have managed campaigns for some of the market\u2019s most renowned brands, with standout implementations in categories such as soft drinks, beers, dairy products, alcoholic beverages, frozen foods, and water. Our collaboration with the Eroski Group has given us the opportunity to be actively involved in the transformation of Retail Media in Spain,<\/strong> with campaigns that have directly impacted the shopping experience and contributed to the achievement of advertisers’ goals.<\/p>\n

Looking to the future<\/strong><\/h3>\n

The renewal of this contract reflects our mutual commitment to continue growing together. At in-Store Media<\/a>, we are confident that our collaboration with the Eroski Group will continue to evolve, driving innovative and effective campaigns at the point of sale.
\nOur commitment remains to offer the best communication solutions <\/strong>for their points of sale, and we look forward to adding more success stories for many years to come. We thank the Eroski Group for the trust placed in us and for the opportunity to continue growing together.<\/p>\n

\"\"

Alarm media<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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