{"id":9787,"date":"2024-10-14T08:52:20","date_gmt":"2024-10-14T08:52:20","guid":{"rendered":"https:\/\/in-storemedia.com\/?p=9787"},"modified":"2024-10-14T08:52:20","modified_gmt":"2024-10-14T08:52:20","slug":"connecting-brands-with-shoppers-through-retail-media","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/en\/connecting-brands-with-shoppers-through-retail-media\/","title":{"rendered":"Connecting Brands with Shoppers through Retail Media"},"content":{"rendered":"

Omnichannel Retail Media<\/strong> is experiencing significant growth and has become a key trend for connecting brands with shoppers.<\/strong><\/h3>\n

At in-Store Media<\/a>, we\u2019ve been helping brands deliver personalized advertising experiences for over 25 years<\/strong>, both in physical and digital environments. Throughout this time, we\u2019ve gained deep market knowledge and insights into shopper<\/strong> behavior<\/strong>, enabling us to create strategies that truly impact the purchasing journey.
The pandemic accelerated the digitalization of commerce, marking a pivotal moment in solidifying our presence in both physical stores and online platforms<\/strong>. We understand that shoppers are becoming more demanding, seeking experiences that go beyond the simple act of buying. That\u2019s why our solutions focus on delivering effective omnichannel communication at the right time,<\/strong> whether in-store or in the digital ecosystem.
Recently, in an interview with Impuls, Antonio Janeiro, Director of in-Store Media Spain<\/a>, emphasized the importance of understanding consumption patterns<\/strong> to design advertising solutions that connect brands with their audience in a more segmented and sustainable way. <\/p>\n

\u201cWhat we do is, through deep insights into consumer habits, we design and create communication circuits at the point of sale, commercialize them so the brand can advertise its products and connect with the consumer in-store. The challenge is how to propose a professional digital advertising circuit that allows us to connect with a more segmented audience, with more engaging messages, in an economically sustainable way over the medium to long term.\u201d<\/em> It\u2019s not just about installing digital screens in stores, but creating an<\/strong> omnichannel advertising circuit<\/strong> that delivers relevant and personalized messages throughout the shopping experience to facilitate the shopper\u2019s final decision. The growth of Retail Media is no coincidence. We work closely with over 70 retailers<\/strong> and 1,600 brands across 9 countries<\/strong>, positioning us as a trusted partner for implementing high-impact advertising strategies. Additionally, the Shopper Experience Observatory events we hold annually<\/a><\/strong> in the countries where we operate provide a current snapshot of various markets. By analyzing trends and buying patterns, we can adapt to the needs of brands, retailers, and shoppers<\/strong> to deliver personalized experiences.
If you want to learn more about trends and our vision for the future of advertising, don\u2019t miss the full interview here:
https:\/\/youtu.be\/mQEw4Kky5tg<\/p>\n","protected":false},"excerpt":{"rendered":"

Omnichannel Retail Media is experiencing significant growth and has become a key trend for connecting brands with shoppers. At in-Store Media, we\u2019ve been helping brands deliver personalized advertising experiences for…<\/p>\n","protected":false},"author":3,"featured_media":9840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-9787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\nConnecting Brands with Shoppers through Retail Media - in-Store Media<\/title>\n<meta name=\"description\" content=\"How do we connect brands with shoppers through retail media? 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