{"id":12280,"date":"2026-01-22T09:16:43","date_gmt":"2026-01-22T09:16:43","guid":{"rendered":"https:\/\/in-storemedia.com\/inside-the-in-store-media-innovation-team\/"},"modified":"2026-01-22T09:28:12","modified_gmt":"2026-01-22T09:28:12","slug":"inside-the-in-store-media-innovation-team","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/en\/inside-the-in-store-media-innovation-team\/","title":{"rendered":"Inside the in-Store Media Innovation Team"},"content":{"rendered":"

Innovation <\/strong>drives our ability to develop cutting-edge advertising solutions<\/strong>. At in-Store Media<\/a><\/strong>, we connect brands and shoppers effectively thanks to a solid value proposition based on technology and the strategic use of data<\/em>.<\/strong> <\/p>\n

Arnau Lari<\/a> and Lydia Casanova<\/a> lead the Innovation & Product Development area,<\/strong> developing leading-edge advertising solutions for the company’s 9 subsidiaries. Both engineers in Telecommunications<\/strong>, they bring a strong technical foundation to the constantly evolving Retail Media environment.<\/p>\n

\u201cWe work to transform point-of-sale advertising, both physical and digital, creating data and technology-driven experiences that effectively connect brands and shoppers\u201d<\/em>, says Arnau Lari, Product & Innovation Manager.<\/p>\n

https:\/\/in-storemedia.com\/wp-content\/uploads\/2026\/01\/YDRAY-ISM-arnauLydia-v6-subs-1.mp4<\/a><\/video><\/div>\n

Data: Retail Media as a Data-Native Solution<\/strong><\/h2>\n

Retail Media <\/a>has become one of the most data-native advertising solutions in today’s ecosystem. Its direct connection with the retail environment allows for immediate data activation, optimizing planning, activation, and campaign measurement. <\/p>\n

This approach offers brands and agencies greater segmentation, control, and optimization capabilities<\/strong>, aligning Retail Media with digital media standards<\/strong> and facilitating its activation within strategies that combine in-store, on-site<\/a>, off-site<\/a>, and CRM.<\/strong><\/p>\n

Point-of-Sale Digitization<\/strong><\/h2>\n

Point-of-sale digitization <\/strong>has been a key focus at in-Store Media, incorporating technology and data<\/strong> into the physical environment to transform in-store advertising into a dynamic, measurable, and connected channel.<\/strong> This experience materializes in the installation and management of over 12,000 screens worldwide.<\/strong> <\/p>\n

Within this evolution, shelf digitization<\/strong> stands out as one of the most recent developments<\/strong>. \u201cFrom the Innovation & Product Development area, we work to make the shelf operate as a connected touchpoint,<\/strong> capable of activating messages based on context data, segmentation, and campaign objectives<\/strong>,\u201d <\/em>explains Lydia Casanova.<\/p>\n

Omnichannel: A Connected Retail Media Ecosystem<\/strong><\/h2>\n

At in-Store Media<\/strong>, we have been developing Retail Media for over 25 years<\/strong>. Over this journey, we have evolved alongside the consumer, retail, and FMCG sectors<\/strong>, incorporating new channels to accompany today\u2019s shopper. <\/p>\n

Thanks to this experience, we are now able to activate in-store, on-site, off-site, and CRM within an omnichannel ecosystem<\/strong>, operated under common planning, activation, and measurement logic<\/strong>. This approach positions our value proposition<\/strong> as a fully connected system across all shopper touchpoints. <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Innovation drives our ability to develop cutting-edge advertising solutions. At in-Store Media, we connect brands and shoppers effectively thanks to a solid value proposition based on technology and the strategic…<\/p>\n","protected":false},"author":4,"featured_media":12274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180],"tags":[134,118,168],"class_list":{"0":"post-12280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporate","8":"tag-corporative","9":"tag-innovation","10":"tag-team"},"yoast_head":"\nInside the in-Store Media Innovation Team - in-Store Media<\/title>\n<meta name=\"description\" content=\"In this article, the in-Store Media innovation team shares their main goals, challenges, and motivations with us.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-storemedia.com\/en\/inside-the-in-store-media-innovation-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside the in-Store Media Innovation Team - 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