{"id":11487,"date":"2025-07-29T12:47:14","date_gmt":"2025-07-29T12:47:14","guid":{"rendered":"https:\/\/in-storemedia.com\/?p=11487"},"modified":"2025-07-29T12:47:14","modified_gmt":"2025-07-29T12:47:14","slug":"how-do-shoppers-buy-in-spain-chile-and-argentina-analysis-from-the-shopper-experience-observatory","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/en\/how-do-shoppers-buy-in-spain-chile-and-argentina-analysis-from-the-shopper-experience-observatory\/","title":{"rendered":"How do shoppers buy in Spain, Chile and Argentina? Analysis from the Shopper Experience Observatory"},"content":{"rendered":"

During the month of June, in-Store Media analyzed consumer behavior in three key markets, providing data that reinforces the importance of adapting campaigns to each local context.<\/p>\n

Physical stores continue to lead in the FMCG sector<\/h3>\n

In Spain, Chile, and Argentina, physical stores continue to lead as the main purchase channel<\/strong>: 97% of shoppers in Spain, 93% in Chile, and 93% in Argentina[1]<\/a> prefer this format.<\/p>\n

In Spain, the new shopping habit is more tactical and frequent<\/strong>: consumers make an average of 3.2 visits per month to hypermarkets and 4.7 to supermarkets. A similar trend is observed in Chile, although more intensified, with an average frequency of over 6 monthly visits. <\/p>\n

Shopping habits: loyal to the list?<\/h2>\n

Chile and Spain tie in the use of shopping lists: 65% of surveyed Spanish and Chilean consumers use a list, but walk through the store to complete their purchases<\/strong>. In Argentina, where consumers are more trained by inflation, this figure drops to 53%. <\/p>\n

A differentiating data point from Spain is that only 14% of respondents strictly follow their list<\/strong>, revealing a high degree of influenceability at the point of sale: 86% admit to being swayed by store layout and stimuli.<\/p>\n

Price and promotions: the main drivers in uncertain times<\/h2>\n

In a globally uncertain environment, price and promotions are consolidated as the main decision-making drivers:<\/strong> <\/p>\n