{"id":11212,"date":"2025-05-20T08:01:00","date_gmt":"2025-05-20T08:01:00","guid":{"rendered":"https:\/\/in-storemedia.com\/introduction-to-retail-media-on-site\/"},"modified":"2025-05-20T13:15:46","modified_gmt":"2025-05-20T13:15:46","slug":"introduction-to-retail-media-on-site","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/en\/introduction-to-retail-media-on-site\/","title":{"rendered":"Introduction to Retail Media On-Site"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

\u201cSpeak about On-Site with confidence\u201d<\/span><\/h3>\n

For over 25 years, we\u2019ve been developing Retail Media solutions that connect brands and shoppers at the physical point of sale. Today, the physical world blends seamlessly with the digital: retailers no longer sell only in-store, but also through their eCommerce platforms. So the question is: Can we connect brands and shoppers in the digital environment too? The answer is yes\u2014and we do it through Retail Media On-Site. <\/span><\/p>\n

What is On-Site? A definition by Bel\u00e9n Escolano<\/span><\/span><\/strong><\/p>\n

\u201cRetail Media On-Site refers to the set of advertising actions deployed within a retailer\u2019s own digital environment\u2014such as their website, mobile app, or eCommerce platform. Its main goal is to increase the visibility of products or brands available within that same digital sales space, influence shopper behavior during their purchase journey, and drive conversions within the retailer’s ecosystem.\u201d <\/span><\/p>\n

Bel\u00e9n Escolano, Corporate Director of New Business<\/span><\/strong><\/p>\n

Why is On-Site a key advertising solution for brands?<\/span><\/h2>\n

\"\"<\/p>\n

Explore our Retail Media On-Site formats<\/span><\/h2>\n

On-Site advertising can take many forms and placements across the retailer\u2019s digital environment. At in-Store Media, we tailor every solution to the retailer\u2019s ecosystem and the brand\u2019s specific objectives.
\nHere are the four most impactful placements for On-Site ads: <\/span>Home Page, <\/span>Category Page, <\/span>Search Page and <\/span>Check Out.<\/span><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”-50″ column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”11154″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][image_with_animation image_url=”11160″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”250″][vc_column_text]\n

In-Grid Banner<\/strong><\/h3>\n

A high-conversion format placed directly within the product<\/span> grid<\/span><\/em>,typically on category or search results pages. Ideal for driving both sales and brand visibility at the most critical point of the shopper\u2019s journey\u2014when they\u2019re about to add a product to their cart. <\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Banners<\/strong><\/h3>\n

Thanks to their size and prime positioning, banners offer strong visibility and reach, making them a key asset for grabbing attention and building<\/span> brand awareness<\/span><\/em>.<\/span><\/p>\n

Sponsored Brand<\/span><\/strong><\/h3>\n

Often placed on the homepage, this format highlights the brand and its products with direct purchase options. Its prominent location boosts both brand awareness<\/em> and conversions. <\/span><\/p>\n

Video<\/span><\/strong><\/h3>\n

We can integrate video content across multiple placements within the retailer\u2019s site to maximize visibility and campaign impact. Ideal for storytelling, explaining product benefits, or reinforcing brand positioning.<\/span>[\/vc_column_text][vc_column_text]\n

<\/h3>\n

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Header Banner<\/strong><\/h3>\n

Positioned at the top of category or search result sections, the Header Banner captures attention during a key moment of the buying journey\u2014when users are actively browsing a category or searching for a specific product. Its premium placement makes it an excellent tool for both brand building and conversion. Right when the customer is about to make a purchase decision. <\/span>[\/vc_column_text][image_with_animation image_url=”11166″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”80″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

In-Grid + Header Banners in action<\/span><\/strong><\/h3>\n

On Category Pages, both the In-Grid <\/em>and Header Banners<\/em> can promote any product\u2014even from a different category\u2014broadening a brand\u2019s reach and visibility early in the purchase journey. <\/span><\/p>\n

On Search Pages, ads are generally more tightly aligned with the shopper\u2019s query. Since users here express clear purchase intent, relevance is crucial to drive conversion. <\/span>[\/vc_column_text][vc_column_text]I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”-30″ column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Example<\/span><\/strong><\/p>\n

In the “Dairy” category, an ad for coffee may appear\u2014even though coffee doesn\u2019t technically fall under dairy.
\nBut if a user searches for \u201cmilk,\u201d both the Header and In-Grid Banners could feature a specific milk brand, directly responding to their search intent. <\/span>[\/vc_column_text][image_with_animation image_url=”11172″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”30″][vc_column_text]\n

<\/h3>\n

Sponsored Brand<\/span><\/strong><\/h3>\n

This format can also appear within the product grid, taking up an entire row. It allows brands to showcase a broader portfolio right at the moment of purchase, boosting visibility and conversion rates by occupying more screen real estate. <\/span><\/p>\n[\/vc_column_text][image_with_animation animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][image_with_animation image_url=”11184″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”80″][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”-30″ column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Strategic Exception: Cross-Selling<\/span><\/strong><\/p>\n

When the goal is to increase the average basket size,<\/span> cross-selling<\/span><\/em>can be highly effective. For instance, if a shopper searches for \u201ccoffee,\u201d showing a banner with cookies or sweeteners can be relevant\u2014and persuasive. <\/span><\/p>\n[\/vc_column_text][vc_column_text]\n

<\/h3>\n

<\/h3>\n

 <\/p>\n

<\/h3>\n

Sponsored Products<\/span><\/strong><\/h3>\n

These are placements that position a brand\u2019s products at the top of the product grid, ready to be added to the cart. This highly conversion-focused format ensures top-of-page visibility while blending seamlessly into the browsing experience. <\/span><\/p>\n[\/vc_column_text][image_with_animation image_url=”11178″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”250″][vc_column_text]\n

<\/h3>\n

Sponsored Products<\/span><\/strong><\/h3>\n

At checkout, Sponsored Products are ideal for maximizing conversion and increasing average order value\u2014appearing at the very last step, when the shopper is ready to buy.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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in-Store Media<\/title>\n<meta name=\"description\" content=\"Do you know what Retail Media On-Site is\u2014and why it\u2019s essential to boosting eCommerce sales?You\u2019ll find the answers in this practical guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-storemedia.com\/en\/introduction-to-retail-media-on-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to Retail Media On-Site - in-Store Media\" \/>\n<meta property=\"og:description\" content=\"Do you know what Retail Media On-Site is\u2014and why it\u2019s essential to boosting eCommerce sales?You\u2019ll find the answers in this practical guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/in-storemedia.com\/en\/introduction-to-retail-media-on-site\/\" \/>\n<meta property=\"og:site_name\" content=\"in-Store Media\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T08:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T13:15:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/05\/1746166753094.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marta-Esperalba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta-Esperalba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/in-storemedia.com\/en\/introduction-to-retail-media-on-site\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/in-storemedia.com\/en\/introduction-to-retail-media-on-site\/\"},\"author\":{\"name\":\"Marta-Esperalba\",\"@id\":\"\/#\/schema\/person\/baf31a81bd27c20e250dc2c18f680775\"},\"headline\":\"Introduction to Retail Media On-Site\",\"datePublished\":\"2025-05-20T08:01:00+00:00\",\"dateModified\":\"2025-05-20T13:15:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/in-storemedia.com\/en\/introduction-to-retail-media-on-site\/\"},\"wordCount\":1804,\"image\":{\"@id\":\"https:\/\/in-storemedia.com\/en\/introduction-to-retail-media-on-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/05\/1746166753094.jpg\",\"keywords\":[\"Retail Media\",\"retail media on-site\"],\"articleSection\":[\"Curiosities\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/in-storemedia.com\/en\/introduction-to-retail-media-on-site\/\",\"url\":\"https:\/\/in-storemedia.com\/en\/introduction-to-retail-media-on-site\/\",\"name\":\"Introduction to Retail Media On-Site - 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