{"id":10927,"date":"2025-02-12T11:29:12","date_gmt":"2025-02-12T11:29:12","guid":{"rendered":"https:\/\/in-storemedia.com\/?p=10927"},"modified":"2025-02-12T11:29:12","modified_gmt":"2025-02-12T11:29:12","slug":"we-attended-ise-2025-in-barcelona-to-uncover-key-trends-shaping-the-future-of-retail-media","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/en\/we-attended-ise-2025-in-barcelona-to-uncover-key-trends-shaping-the-future-of-retail-media\/","title":{"rendered":"We attended ISE 2025 in Barcelona to uncover key trends shaping the future of Retail Media"},"content":{"rendered":"<h5 style=\"text-align: center;\">Integrated Systems Europe (ISE) 2025, held in Barcelona from February 4-7, has once again positioned itself as the leading event for audiovisual technology and systems integration. With over 1,600 exhibitors and a 20% increase in attendance, this edition has been the largest to date. <\/h5>\n<h2><strong>ISE 2025: the must-attend event for the audiovisual industry and Retail Media<\/strong><\/h2>\n<p>This international trade show showcased innovations set to redefine the future of <strong>Retail Media<\/strong>, including: <\/p>\n<ul>\n<li><strong>Interactive LED screens<\/strong> designed for immersive in-store experiences.<\/li>\n<li><strong>Transparent TVs<\/strong> with advanced advertising integration.<\/li>\n<li><strong>AI-powered smart speakers <\/strong>and digital signage.<\/li>\n<\/ul>\n<p>These technologies aren\u2019t just changing the way brands communicate in physical stores\u2014they\u2019re also creating <strong>new opportunities for retailers and advertisers<\/strong> looking to maximize the impact of their campaigns.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-10927 gallery-columns-4 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/en\/we-attended-ise-2025-in-barcelona-to-uncover-key-trends-shaping-the-future-of-retail-media\/img_5931-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10878\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5931-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10878'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/en\/we-attended-ise-2025-in-barcelona-to-uncover-key-trends-shaping-the-future-of-retail-media\/img_5942-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10884\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5942-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10884'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/en\/we-attended-ise-2025-in-barcelona-to-uncover-key-trends-shaping-the-future-of-retail-media\/img_5943-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10890\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5943-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10890'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/en\/we-attended-ise-2025-in-barcelona-to-uncover-key-trends-shaping-the-future-of-retail-media\/img_5953-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10896\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5953-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10896'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/en\/we-attended-ise-2025-in-barcelona-to-uncover-key-trends-shaping-the-future-of-retail-media\/img_5964-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10902\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5964-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10902'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/en\/we-attended-ise-2025-in-barcelona-to-uncover-key-trends-shaping-the-future-of-retail-media\/img_5971-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10908\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5971-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10908'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/en\/we-attended-ise-2025-in-barcelona-to-uncover-key-trends-shaping-the-future-of-retail-media\/img_5972-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10914\" srcset=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-scaled.jpg 1920w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-225x300.jpg 225w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-768x1024.jpg 768w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-1152x1536.jpg 1152w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-1536x2048.jpg 1536w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-450x600.jpg 450w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-350x467.jpg 350w, https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5972-900x1200.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10914'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/in-storemedia.com\/en\/we-attended-ise-2025-in-barcelona-to-uncover-key-trends-shaping-the-future-of-retail-media\/img_5973-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/in-storemedia.com\/wp-content\/uploads\/2025\/02\/IMG_5973-scaled-e1739355407635.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-10920\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-10920'>\n\t\t\t\tISE Barcelona 2025\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3><strong>Retail Media at ISE 2025: why it\u2019s a game changer for the industry<\/strong><\/h3>\n<p>The growth of <strong>Omnichannel Retail Media<\/strong> is closely tied to technological innovation. Industry leaders like <strong>in-Store Media<\/strong> emphasize the importance of attending events like ISE to: <\/p>\n<ul>\n<li><strong>Identify emerging trends<\/strong> in digital advertising formats for in-store marketing.<\/li>\n<li><strong>Optimize audience targeting strategies<\/strong> through data and artificial intelligence.<\/li>\n<li><strong>Connect with strategic partners <\/strong>to enhance campaign profitability.<\/li>\n<\/ul>\n<p>Key topics at this year\u2019s event included <strong>interactive screens, programmatic advertising in retail, and real-time data analysis<\/strong>, reinforcing the need to invest in omnichannel solutions for retail advertising.<\/p>\n<h2><strong>ISE 2025 trends that will shape the future of Retail Media<\/strong><\/h2>\n<p>The conference made it clear that the future of <strong>Retail Media in 2025<\/strong> and beyond will be driven by: <\/p>\n<ul>\n<li><strong>In-store immersive experiences<\/strong> powered by augmented reality and dynamic content.<\/li>\n<li><strong>Advanced analytics and real-time personalization<\/strong> to optimize Retail Media campaigns.<\/li>\n<li><strong>DOOH (Digital Out of Home) advertising<\/strong> with more precise and targeted technology.<\/li>\n<li><strong>AI-driven enhancements<\/strong> to elevate the shopping experience.<\/li>\n<\/ul>\n<p>Brands and retailers that embrace these trends will gain a competitive edge, improving both conversion rates and customer loyalty.<\/p>\n<p>For companies like <a href=\"https:\/\/in-storemedia.com\/en\" target=\"_blank\" rel=\"noopener\"><strong>in-Store Media<\/strong><\/a>, attending<strong><a href=\"https:\/\/www.iseurope.org\/\" target=\"_blank\" rel=\"noopener\"> ISE 2025 in Barcelona<\/a><\/strong> is more than just a networking opportunity\u2014it\u2019s a strategic move to stay ahead in <strong>Omnichannel Retail Media<\/strong>.<\/p>\n<p><strong>The innovations unveiled at ISE 2025 will shape the future of retail advertising<\/strong>, and those who capitalize on them will be able to deliver <strong>greater value to advertisers, retailers, and consumers alike.<\/strong><\/p>\n<p>Want to learn more about <strong>optimizing your Retail Media campaigns<\/strong>? Follow our blog for the latest industry insights!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrated Systems Europe (ISE) 2025, held in Barcelona from February 4-7, has once again positioned itself as the leading event for audiovisual technology and systems integration. With over 1,600 exhibitors&#8230;<\/p>\n","protected":false},"author":3,"featured_media":10872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[91,150,149,67],"class_list":{"0":"post-10927","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"tag-actuality","9":"tag-congress","10":"tag-ise-2025-en","11":"tag-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ISE 2025 in Barcelona: Key Takeaways from the Conference \u2013 in-Store Media<\/title>\n<meta name=\"description\" content=\"In this article, we share the key takeaways from ISE 2025, the leading audiovisual and systems integration event held last week in Barcelona. Get all the details here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-storemedia.com\/en\/?p=10927\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISE 2025 in Barcelona: Key Takeaways from the Conference \u2013 in-Store Media\" \/>\n<meta property=\"og:description\" content=\"In this article, we share the key takeaways from ISE 2025, the leading audiovisual and systems integration event held last week in Barcelona. 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