{"id":10687,"date":"2024-12-16T08:23:37","date_gmt":"2024-12-16T08:23:37","guid":{"rendered":"https:\/\/in-storemedia.com\/?p=10687"},"modified":"2024-12-17T09:26:10","modified_gmt":"2024-12-17T09:26:10","slug":"recognized-with-the-carles-ferrer-salat-award-in-the-innovation-category","status":"publish","type":"post","link":"https:\/\/in-storemedia.com\/en\/recognized-with-the-carles-ferrer-salat-award-in-the-innovation-category\/","title":{"rendered":"Recognized with the Carles Ferrer Salat Award in the Innovation category"},"content":{"rendered":"
At in-Store Media, we are grateful and proud to receive the Carles Ferrer Salat Award in the Innovation category, a recognition that celebrates our ability to anticipate Retail Media trends and deliver solutions that exceed our clients’ expectations.<\/h5>\n

This prestigious award, presented annually by Foment del Treball, highlights the efforts of companies driving social and corporate development in key industries<\/strong>. The award ceremony took place at the Foment Headquarters in Barcelona, where our CEO, Fernando de Vicente<\/a>, received the prize on behalf of the company from Endesa.<\/p>\n

\"\"Innovation and digitization at the point of sale<\/strong><\/h2>\n

This award underscores our dedication and commitment to innovation in the omnichannel retail media sector<\/strong>, particularly through the digitization of the point of sale and the integration of data and new technologies. With over 25 years of experience in the industry, in-Store Media<\/a> has implemented more than 7,500 screens across 1,200 retail locations<\/strong> in different countries, enabling brands to connect with their audiences in a personalized, measurable, and effective manner\u2014both in physical and digital environments. For us, digitization is not just a tool; it is how we transform the shopping experience<\/strong> into something unique and optimized. Through data management and analysis, we can precisely segment audiences, helping retailers and advertisers create campaigns that resonate with shoppers and provide real value to their businesses by influencing purchase decisions.<\/p>\n

 <\/p>\n

Committed to the future of retail media<\/strong><\/h3>\n

As leaders in retail media, we understand that the sector\u2019s evolution demands agility in adapting to consumer needs<\/strong>\u2014and even anticipating them. With omnichannel strategy, we continue to invest in solutions that seamlessly connect the physical and digital worlds, ensuring that every campaign is not only a communication opportunity but also an enhanced shopping experience for the consumer<\/strong>. For Fernando de Vicente, CEO of in-Store Media,<\/p>\n

\u201cIn a dynamic environment where buyer preferences are constantly evolving, the new shopper demands different and personalized experiences. Brands and retailers must adapt to this new scenario and this is where digitalization <\/strong>and innovation <\/strong>play a crucial role. Thanks to digital transformation<\/strong>, and through an omnichannel strategy<\/strong>, at In-Store Media we integrate Retail Media solutions that connect the physical and the digital, allowing highly personalized and measurable campaigns thanks to data management<\/strong>. This transforms the shopping experience, offering a unique experience to the customer and added value to brands and distributors, driving Retail Media as a sector of the future.\u201d <\/em>\u201d.<\/p>\n

Our global presence and leadership<\/strong><\/h2>\n

Operating in eight countries\u2014including market leadership in Spain, France, Portugal, Chile, Mexico, Argentina, Poland, and the Philippines\u2014 in-Store Media manages a network of 330 shopping malls, 1,500 hypermarkets, 6,000 supermarkets, 60 pharmacies, and 92 department stores worldwide. This global reach reinforces our commitment to innovation and excellence<\/strong>, providing advertising solutions that benefit shoppers, brands, and retailers in every market we serve. We remain focused on staying at the forefront of the industry, supporting our partners in developing solutions that make retail media more digital, measurable, and efficient<\/strong>. This award is both a motivation to continue innovating and a confirmation that in-Store Media\u2019s future is defined by innovation, excellence, and commitment.<\/p>\n","protected":false},"excerpt":{"rendered":"

At in-Store Media, we are grateful and proud to receive the Carles Ferrer Salat Award in the Innovation category, a recognition that celebrates our ability to anticipate Retail Media trends…<\/p>\n","protected":false},"author":3,"featured_media":10712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[91,117,118],"class_list":{"0":"post-10687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"tag-actuality","9":"tag-carles-ferrer-salat-award","10":"tag-innovation"},"yoast_head":"\nRecognized with the Carles Ferrer Salat Award - In-store Media<\/title>\n<meta name=\"description\" content=\"We received the Carles Ferrer Salat award in the Innovation category for our commitment to the Retail Media sector. 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