{"id":10754,"date":"2024-10-25T08:47:10","date_gmt":"2024-10-25T08:47:10","guid":{"rendered":"https:\/\/in-storemedia.com\/glosario\/"},"modified":"2025-03-14T08:06:11","modified_gmt":"2025-03-14T08:06:11","slug":"glossary","status":"publish","type":"page","link":"https:\/\/in-storemedia.com\/en\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0278ca” bg_image=”5409″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” id=”top” color_overlay=”rgba(2,120,202,0.01)” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1737105847449{margin-top: 30px !important;}”]\n

Glossary<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” class=”letters” id=”letters” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”a” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

A<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737105873777{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Ad placement<\/h5>\n

Strategic positioning of advertisements within the retail space (physical or digital) to maximize visibility and impact.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737105888237{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Audience<\/h5>\n

The target group that a marketing campaign aims to reach, defined by demographics, interests, and behaviors.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”b” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

B<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737105903650{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Buyer journey<\/h5>\n

The process a buyer goes through from awareness to purchase, influencing their decisions at each stage.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737105934875{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Banner ad<\/h5>\n

A digital advertisement, typically rectangular in shape, displayed on websites to promote a brand or product and drive traffic through a clickable link.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737105911226{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Brand awareness<\/h5>\n

The level of recognition a brand has among consumers, reflecting its visibility and reputation in the market.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737105925168{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Branding (in-store):<\/h5>\n

Tactics used to highlight visual identity and brand messages within a retail environment to enhance recognition.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”c” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

C<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737105944305{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Cart impact<\/h5>\n

Strategies aimed at influencing purchase decisions once the consumer has products in their cart (physical or digital).[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737105995344{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

CPM<\/h5>\n

A pricing model where advertisers pay for every thousand views of an ad, measuring exposure and brand visibility.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106015189{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

CPA<\/h5>\n

A metric where advertisers only pay when a specific action, such as a purchase, is completed, highlighting performance.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106072686{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Conversion – conversion rate<\/h5>\n

The percentage of users who complete a desired action, such as a purchase, out of the total who interacted with an ad or website.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106050556{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Consideration<\/h5>\n

A stage in the buyer\u2019s journey where potential customers actively evaluate different products or services before deciding to purchase.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106135627{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Customer attention<\/h5>\n

The strategy of capturing and maintaining shoppers’ interest at the point of sale, ensuring a positive and engaging shopping experience.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106067742{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Coverage<\/h5>\n

The total number of unique users who see an ad or content, reflecting the reach and visibility of the advertisement.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737105986199{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

CTA (Call To Action)<\/h5>\n

A copy or button that prompts users to take a specific action, such as \u201cBuy Now\u201d or \u201cLearn More,\u201d guiding them along their customer journey.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106005795{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

CPC<\/h5>\n

A digital advertising model in which advertisers pay each time a user clicks on their ad, measuring engagement and interest.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106081625{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Cookie<\/h5>\n

A small data file stored on users’ devices, allowing websites to remember their preferences and track behavior for targeted advertising.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737105954287{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Customer experience<\/h5>\n

The overall experience a consumer has during their interaction with a brand or store, encompassing every touchpoint.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1741086461729{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Cross-selling<\/h5>\n

Marketing technique that suggests complementary products to the one a user is purchasing.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”d” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

D<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106147081{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Data-driven marketing<\/h5>\n

Strategies based on buyer behavior data to personalize campaigns.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106161743{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Display advertising<\/h5>\n

Digital advertising strategically placed in physical stores or digital platforms.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106179015{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Direct Mail (correo directo)<\/h5>\n

A marketing approach that sends physical promotional materials directly to consumers’ mailboxes, aiming to create a personalized touch.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106155661{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Digital signage<\/h5>\n

Digital screens that display dynamic advertisements or promotional information.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106171986{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Digital Out Of Home (DOOH)<\/h5>\n

Digital advertising that appears in public places, such as screens in shopping malls, airports, or public transportation, reaching consumers outside their homes.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106186492{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

DWELL TIME<\/h5>\n

The time users spend on a specific webpage or advertisement, indicating the level of interaction and interest.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”e” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

E<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106196452{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Endcap<\/h5>\n

A product display located at the end of store aisles, designed to highlight featured items and promotions to attract shoppers’ attention.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106209374{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Eye-level marketing<\/h5>\n

A strategy that places products at the shopper\u2019s eye level to maximize visibility and increase the likelihood of purchase.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106223339{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Experience economy<\/h5>\n

A business model focused on creating memorable shopping experiences for consumers, enhancing customer satisfaction and brand loyalty.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106203403{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Engagement<\/h5>\n

The level of interaction and emotional connection a consumer has with a brand or campaign, often measured by actions like likes, shares, or comments.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106216346{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

End \u2013 to \u2013 end<\/h5>\n

Refers to the complete process of planning and executing retail media, from initial strategy to final purchase and measurement.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”f” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

F<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106230673{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Fidelity card<\/h5>\n

Loyalty cards used to offer rewards and promotions to regular customers, encouraging repeat business.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106243388{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Flyers<\/h5>\n

Printed leaflets or brochures that promote offers and products within a retail space, designed to inform and attract customers.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1741939341343{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

FSC Certification\u00ae<\/h5>\n

A certification granted by the Forest Stewardship Council (FSC) that ensures forest-based products, such as wood and paper, come from responsibly managed forests, guaranteeing environmental, social, and economic benefits.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106237335{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Floor advertising<\/h5>\n

Advertisements placed on store floors to capture consumers\u2019 attention as they navigate through space.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106249834{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

First \u2013 party \u2013 data<\/h5>\n

Data collected directly from customers by a company, used for personalized marketing and insights, ensuring data accuracy and privacy.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”g” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

G<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106257809{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Geotargeting<\/h5>\n

The use of a consumer\u2019s physical location to deliver relevant ads or promotions, enhancing the personalization of marketing efforts.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106271569{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Gift with purchase (GWP)<\/h5>\n

An incentive where customers receive a free gift upon purchasing a specific product, aimed at increasing sales and enhancing customer satisfaction.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106264123{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Guerrilla marketing<\/h5>\n

Unconventional and low-cost advertising strategies that create a significant impact at the point of sale, often surprising the consumer.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106277424{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

GRPS<\/h5>\n

A metric that measures the reach and frequency of an advertising campaign, calculated as reach multiplied by frequency.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”h” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

H<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106286271{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Heatmap<\/h5>\n

A tool that visually represents the most trafficked or viewed areas in a physical store or on a webpage, providing insights into consumer behavior.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106300503{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Head-up display<\/h5>\n

Technology that projects visual information directly into the consumer\u2019s field of view, enhancing their shopping experience without distractions.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106294074{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Hiperpersonalizaci\u00f3n<\/h5>\n

Extreme customization of advertising messages and offers based on individual consumer behavior and preferences.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”i” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

I<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106307876{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

In-store media<\/h5>\n

Advertising media implemented within physical retail locations to influence consumer behavior and enhance brand visibility at the point of sale.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106323492{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Interactive displays<\/h5>\n

Screens that allow customer interaction to obtain more information or personalize their shopping experience, enhancing engagement and satisfaction.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106316181{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Impulse buying<\/h5>\n

Unplanned purchases triggered by product placement or promotions within the store, capitalizing on spontaneous buying decisions.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106330765{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Impresiones<\/h5>\n

Refers to the number of times an ad is displayed or appears on a screen, regardless of user interaction, measuring ad exposure and campaign reach.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”j” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

J<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106337662{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Just-in-time advertising<\/h5>\n

Advertising launched precisely when the shopper is making purchasing decisions, maximizing relevance and impact.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106349995{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Journey mapping<\/h5>\n

The analysis of the customer\u2019s journey through their interaction with a store or brand, identifying key touchpoints and improving the overall experience.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106343203{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Joint promotions<\/h5>\n

Collaborative promotions between two or more brands within a store, designed to attract customers and enhance sales through mutual benefits.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”k” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

K<\/span><\/h2>\n

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Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106356672{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Key performance indicators (KPIs)<\/h5>\n

Key metrics used to evaluate the success of a retail media campaign, helping to track and improve performance.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106369452{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Know your customer (KYC)<\/h5>\n

A process to gather detailed information about customers to enhance the personalization and effectiveness of marketing campaigns.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106363057{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Kiosk advertising<\/h5>\n

The use of interactive kiosks in stores to display personalized ads and promotions, enhancing customer engagement.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”l” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

L<\/span><\/h2>\n

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Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106378526{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Landing page in-store<\/h5>\n

A digital destination within a store’s environment, serving as an extension of the in-store shopping experience.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106390847{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Location-based marketing<\/h5>\n

Advertising that targets consumers based on their current physical location within or near a store.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106384680{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Loyalty program<\/h5>\n

A program designed to reward frequent customers, encouraging repeat purchases and building brand loyalty.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”m” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

M<\/span><\/h2>\n

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Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106398991{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Merchandising<\/h5>\n

Strategies for product presentation in-store to maximize sales and enhance the shopping experience.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106415983{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Media mix<\/h5>\n

The combination of various media and advertising formats used to optimize a retail campaign\u2019s effectiveness.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106408627{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Mobile in-store advertising<\/h5>\n

Ads sent to mobile devices while customers are shopping in-store, tailored to their immediate context.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106424851{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Media monetization<\/h5>\n

The process of generating revenue from media content, channels, or platforms through ad sales, subscriptions, or partnerships.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”n” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

N<\/span><\/h2>\n

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Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106432694{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Neuromarketing<\/h5>\n

Marketing techniques that study how consumers’ brains respond to different advertising stimuli to optimize messaging and engagement.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106446726{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Nudge marketing<\/h5>\n

Subtle techniques that influence consumer purchasing decisions in a non-intrusive way.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106438221{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Native advertising<\/h5>\n

Ads that blend seamlessly with the environment in which they appear, enhancing the user experience without disrupting it.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”o” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

O<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106455745{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Omnichannel marketing<\/h5>\n

A strategy that delivers a seamless shopping experience across physical and digital channels.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106467832{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Over-the-counter (OTC) promotion<\/h5>\n

Promotions offered directly at the store counter or checkout area, targeting consumers at the final purchasing stage.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1741086443304{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

On-Site Advertising<\/h5>\n

Advertising displayed within the retailer’s own website.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106461909{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Out-of-home advertising (OOH)<\/h5>\n

Advertising displayed in public spaces to influence consumers before they reach the point of sale.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1741939357816{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Opportunity to see (OTS)<\/h5>\n

A metric that indicates the average number of times a person in the target audience has the opportunity to see an ad during a campaign, used to assess the effectiveness and reach of marketing strategies.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”p” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

P<\/span><\/h2>\n

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Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106483788{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Point of purchase (POP)<\/h5>\n

The physical location within a store where the consumer makes their purchase decision. It is crucial for placing advertising and promotions that influence the customer\u2019s final decision.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106504158{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Planogram<\/h5>\n

A diagram that displays the arrangement of products on store shelves, designed to optimize visibility and sales.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1741939312836{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Programmatic Selling<\/h5>\n

An automated process for buying and selling advertising space in real time, using technological platforms that optimize audience selection and improve campaign efficiency.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106496255{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Personalization<\/h5>\n

The adaptation of advertising messages and offers based on the consumer’s profile and behavior, increasing the relevance and effectiveness of campaigns.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106512961{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Point of Sale (POS)<\/h5>\n

The location where a retail transaction is completed, such as a checkout counter. POS advertising targets consumers at this critical stage of the purchase decision.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”q” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Q<\/span><\/h2>\n

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Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106519425{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Queue management<\/h5>\n

Strategies to manage the flow of customers in queues, including advertisements or promotions while they wait.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106531790{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Quality control<\/h5>\n

Evaluation of the effectiveness of an advertising campaign based on quality metrics and customer satisfaction.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106525942{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Quick response (QR) code<\/h5>\n

Codes that consumers can scan to access more information or promotions in the store.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”r” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

R<\/span><\/h2>\n

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Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106542094{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Retail media network<\/h5>\n

Advertising networks within retail environments that allow brands to directly reach shoppers.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106556551{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Return on investment (ROI)<\/h5>\n

A metric that measures the financial return of a campaign relative to its cost.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106570891{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Retargeting<\/h5>\n

A digital marketing technique that enables advertisers to display targeted ads to users who have previously visited their website or interacted with their content, encouraging them to return and complete a desired action.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106549291{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Real-time data<\/h5>\n

Information available in real time, used to adjust and optimize campaigns while they are active.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106564052{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Retail Media<\/h5>\n

A digital advertising strategy that utilizes a retailer\u2019s own channels to reach shoppers at every stage of their journey, from online research to in-store purchases.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”s” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

S<\/span><\/h2>\n

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Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106580663{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Shelf advertising<\/h5>\n

Advertising placed directly on the shelves or next to products in a store.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106595260{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Smart retail<\/h5>\n

The use of advanced technology such as AI and sensors to optimize the in-store shopping experience.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106616711{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Sales Uplift<\/h5>\n

The increase in sales attributed to a specific marketing campaign or initiative, measured against a baseline period.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106588291{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Shopper marketing<\/h5>\n

A strategy that directly influences shopper behavior at the point of sale.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106606707{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Segmentation<\/h5>\n

The process of dividing a target market into smaller groups of consumers with similar needs or characteristics, enabling more personalized marketing strategies.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106627053{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Second party data<\/h5>\n

Data collected by one organization and shared with another, often through partnerships, providing insights into consumers and enhancing segmentation strategies.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”t” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

T<\/span><\/h2>\n

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Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106635659{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Traffic flow<\/h5>\n

The analysis of customer movement within a store to optimize product placement and advertising.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106650035{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Trolley advertising<\/h5>\n

Advertising placed on shopping carts or baskets within a store.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106672069{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Traffic<\/h5>\n

The number of visitors to a website, store, or ad, often used as a key metric to assess the effectiveness of marketing campaigns and overall engagement.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106642362{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Touchpoints<\/h5>\n

Points of interaction where the customer engages with the brand or retailer throughout their shopping journey.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106660364{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Store control<\/h5>\n

A retail strategy involving the monitoring and management of operations and displays in the physical store to optimize sales and enhance customer experience.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106679804{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Targeting \/ target<\/h5>\n

the process of identifying and reaching specific consumer groups based on demographics, behavior, and preferences to deliver personalized marketing messages.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”u” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

U<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106688364{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Upselling<\/h5>\n

A strategy to encourage customers to purchase an upgraded or more expensive version of a product.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106703262{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Universal product code (UPC)<\/h5>\n

A barcode used to identify products and facilitate the purchasing process at the point of sale.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106694967{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

User-generated content (UGC)<\/h5>\n

Content created by users that brands can reuse in their advertising campaigns.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106710364{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Unique visitor<\/h5>\n

A metric that counts an individual user visiting a website during a specific period, regardless of how many times they visit, helping to measure audience size.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”v” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

V<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106717480{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Visual merchandising<\/h5>\n

A digital simulation of a physical store where consumers can browse and purchase products.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106735699{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Vendor marketing<\/h5>\n

Collaboration between the retailer and suppliers to conduct joint campaigns within the point of sale.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106727685{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Virtual store<\/h5>\n

Simulaci\u00f3n digital de una tienda f\u00edsica donde los consumidores pueden navegar y comprar productos.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”w” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

W<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106751876{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Window display<\/h5>\n

A visual display of products in a store’s windows to attract customers.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106769596{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Wearables<\/h5>\n

Portable devices that can display advertisements or interact with the consumer’s environment in the store.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106760653{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Wi-Fi marketing<\/h5>\n

Advertising strategies that use Wi-Fi networks in stores to connect with customers and send promotions.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”x” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

X<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106787937{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

X-sell (cross-sell)<\/h5>\n

A cross-selling technique that promotes complementary products at the point of sale.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106779351{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

X-factor<\/h5>\n

A distinctive element that a brand or campaign may have to stand out at the point of sale.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”y” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Y<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106806634{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Yield management<\/h5>\n

A dynamic pricing strategy that adjusts the costs of products or services based on real-time demand.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106823467{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Yard marketing<\/h5>\n

Outdoor advertising or marketing close to store entrances to capture customer attention before they enter.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106815120{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Young shopper behavior<\/h5>\n

Specific purchasing behaviors and patterns of young consumers, used to tailor advertising campaigns in retail.[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”z” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-15-percent” column_padding_position=”top” column_element_spacing=”default” centered_text=”true” background_color=”#0693e3″ background_color_opacity=”1″ background_color_hover=”#289ee2″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” boxed=”true” enable_gradient=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Z<\/span><\/h2>\n

 <\/p>\n

Back to top<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106832550{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Zone pricing<\/h5>\n

A strategy of setting different prices for products based on the geographic location or area of a store.[\/fancy_box][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106851606{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Zoning<\/h5>\n

The strategic organization of different areas within a store to optimize customer experience and product visibility.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”default” icon_family=”none” color=”accent-color” border_radius=”5px” image_loading=”default” min_height=”0″ min_height_tablet=”0″ min_height_phone=”0″ css=”.vc_custom_1737106841756{margin-bottom: 15px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\n

Zero moment of truth (ZMOT)<\/h5>\n

The point at which a buyer researches a product before purchase, which can influence their decision at the point of sale.[\/fancy_box][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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